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What do you do about this? |
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jtuseo 
Carpet Cleaning Specialist 
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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 Topic: What do you do about this?Posted: 02/December/2006 at 7:49pm |
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What do you do when your in a local newspaper & there are other Carpet cleaners in the paper as well how do you make yourself stand out?
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doug
King of the One Liners 
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Posted: 02/December/2006 at 8:03pm |
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Where are the other cleaners advertising. In what section? When I used to advertise I used to specify where I wanted my ad. It would be beside say the crossword puzzle all the time. My other ads would say see our ad beside the crosswors puzzle if you are running a special. I would find a good spot and request it for all my advertising. Let the rest stay on the same page all bunched together? Sometimes you just have to make your point with the advertising agent you are dealing with at the paper, most of them are on some sort of commission so just want to sell you an ad and go. Tell them exactly what you want and where you want to be? |
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MR. STEAMER
True Patriot 
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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Posted: 02/December/2006 at 8:08pm |
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Great post Doug...always take the top right corner of any page...very important...I've heard the cross word puzzle thing before, but never tried it
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jtuseo
Carpet Cleaning Specialist
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 02/December/2006 at 11:02pm |
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Good info Doug. This is the situation. Its a home improvement section. There is one other Carpet Cleaner. Our Ads are right next to eachother.I should try to get on the page before him your saying?
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J"9WG"tuseo
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doug
King of the One Liners
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Posted: 02/December/2006 at 11:07pm |
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You never want to be on the same page as another cleaner? I used to go in those. I would want exclusivity it worked for awhile. Now when I look at them it is like looking a a price war of specials amongst cleaners? I used to also do a word ad in those like a cleaning topic it made you look like a contributer and that would make you stand out as not being just c arpet cleaner.
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cmaster
IICRC Instigator 
Joined: 29/January/2004 Location: Canada Status: Offline Points: 29693 |
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Posted: 02/December/2006 at 11:42pm |
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Never advertise in a publication, unless you are exclusive
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jtuseo
Carpet Cleaning Specialist
GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681 |
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Posted: 02/December/2006 at 11:45pm |
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Doug can you give an example
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doug
King of the One Liners
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Posted: 03/December/2006 at 10:29am |
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Just copy someone elses cleaning tips column. I used to write a bi weekly as in the paper for a couple of years. On topice from cleaning methods to cleaning machines and cleaning results spotting you choose. I wroet my own but there are even tips here that Ted has already wrote for you pick one?
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MR. STEAMER
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Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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Posted: 03/December/2006 at 12:32pm |
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Hey good Idea...did you pay to put the column in...or did they give you a free space???
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doug
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Posted: 03/December/2006 at 2:37pm |
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It was a paid ad? got good results I just got lazy as usual?
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cmaster
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Posted: 03/December/2006 at 2:45pm |
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No way
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doug
King of the One Liners
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Posted: 03/December/2006 at 2:49pm |
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The only good thing is I think I kept all the ads. Maybe I can rerun them?
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cmaster
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Posted: 03/December/2006 at 3:16pm |
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Now you're thinking
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Hammy
Carpet Cleaning Guru 
Joined: 27/September/2006 Location: Canada Status: Offline Points: 10330 |
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Posted: 03/December/2006 at 4:26pm |
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Dougs Helpful Tips!
 Edited by Hammy - 03/December/2006 at 4:27pm |
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Could somebody just clean my carpets!
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