Perhaps We Can All Help EachOther

Okay...I have found through reading the posts that different regions have different "industry lingo" and this has caused some confusion in helping eachother out.

For instance ....the bait and switch is not upselling and upselling is not bait and switch.

Anyway...to the real point...

I would like everybody who has created and ran a successful marketing campaign with at least a 2 to 3 response rate (I know this is very low but it will build a business) to post what they did and how to do it. 

We can get this topic running with great ideas where anybody can pick and choose and run with it.

And YES Nightrider...telemarketing works for you so please post it and how you obtain your 50% response rate.

Here is a simple way that I have been able to turn a customer into a cheerleader.  45% of them referred 1 or more customers to my books through this method.

When you get back to the office, sit down and write a Thank You card to each of your customers thanking you for choosing your company and that you look forward to servicing their carpets for years to come.

Also, be sure to include a comment about something that you had "small talk" over. For instance...if they just bought a new house...say something like..."Congratulations on your new house, you made a GREAT choice!"

Finally, insert 2 or 3 business cards and ask for the referral (you should ask for the referral while inside your customers house as well) by stating something like...."I have also enclosed some business cards so that your friends and family can enjoy clean carpets as well.  We look forward to servicing all of your referrals."

To all of your success...

Kris

NOTE <edit>: The Thank You cards should be Hand Written as well!

My info come with a price tag.......or at least a kiss

                            Nightrider

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That's good Nightrider.............I'm sure Kris would love for you to kiss his ass

No offense to anbody on the forum....but I thank you for all of your time and effort....even if 99% of the posts have nothing to do with carpet cleaning.

I wish all of you the best of luck in your businesses!

I've said it before but I'll say it again:

Thank you cards, refferal bonuses, clean it like its yours, be kind and courteous.

In addition, when you do their refferals do the same.

HELP..........I need somebody

HELP..........Not just anybody

HELP..........You I need someone

Heeeelp

When I was younger, so much younger than to-day

I never needed anybody's help in any way..............................

                                  The Beatles