easy to upsell????

There comes a point where your sales/profits peak if you don't upsell and don't raise your prices more than your costs. You can only increase your profit by upselling. If it benefits the customer and you, it's a win/win situation

I find the less time I spend up-selling, the more time I spend setting up appointments with all those lovely referrals. Which leads me to more referrals and so on and so forth. 

Don't get me wrong if they need guard or deo, I will sell it if they are ready and willing, but not at the cost of possibly having a situation where the spouse comes home angry at the double sized bill and a major case of buyers remorse sets in. After all you didnt get the chance to sell him/her on the deo.  He/her just sees $$$$.


Edited by FuzzSucker - 06/January/2009 at 11:14pm

doug wrote: Mr. Steamer the difference between the way I do business and the way you do business???  I see amd meet the people I do work for  unlike you who probably don't even know your neigbour.  I don't sell I reccommend if after reviewing and deciding on my clients needs  then a dettermination is made as to what if anything is needed?

I never said I did business that way. Thread is about upselling.  If I'm doing a sub call I will sell, because I only make a percentage.  I don't sell on my own jobs, because I'm making way more money. 

They asked how to sell more... I answered....you didn't answer doug.

There's nothing wrong with upselling...almost every business does it .........you go in to buy a pair of pants ( they show you a nice shirt to go with it or shoes ) I went to McDonalds to buy a milkshake and they asked me if I want fries with it.....it is common practise in new car sales .

To answer the original question...................as far as a marketing point of view...............SEARS WINS HANDS DOWN..........Why................because people trust Sears and the people who work under their banner, they know or rather think that they won't get screwed and imagine that the Sears guarantee  will protect them from all grievances .

Edited by nightrider - 03/August/2008 at 6:34pm

I still believe the upsell has to be for the customers best interest not the best interest of the cleaner. When you upsell to benifit yourself and not be the least bit interested in the customers concerns well I guess that's where differ?