Marketing Tips

When cold calling instead of saying:

"How are you today?"

Say

"We have never met, The reason I am calling is..."

Sorry Ted 1 out of 2 is not bad.........although most experts would agree with you that saying "( We have never met, the reason I am call is........... ) is a safe way to open a conversation....................BUT...........I differ from those so called in the box experts.....

I live outside of the box of average thinking, and have trained thousands of telemarketers to approach a cold call more inviting and to the point.......

I say..............Good morning Mr. Harding, My name is Jack Prince........and the reason I'm calling you this morning is to SAVE you money on your carpet cleaning....

Notice I didn't say the word COST.........Nobody wants to receive a call knowing that something will Cost them something.............They want to SAVE MONEY not spend it.......

Just my professional spin on marketing, you can take it or leave it.

                             Nightrider

Ted, I'll be honest with you, and I mean this when I say, "Trust Me ".......Really........to tell you the truth you can believe me when I say.............You're Right

We are all guilty of those little sayings, funny thing is just yesterday talking to the people at the golf course contract......I can remember saying at least 3 perhaps 4 of those quotes

I should have known better, and would not have realized it if you didn't post those sayings.

Man was I dumb, I feel stupid now, I hope they didn't pick up on that................I really have to brush up on my selling skills

                               Nightrider

When people say "Thats too much" or"Wow thats expensive" your reply could be"Thats exactly why you should buy from me, as you know, you get exactly what you pay for", 

(my personal fav.) shocks them,

I took my own advice today and answered the phone by saying "How can I make your day?"

Actually had a call back from a secretary at a Honda dealership. She was asked to find a company that would sell them a car detailing cleaning machine. She admitted she called me back because I gave her a chuckle and she said come on down and demo your unit and make our day!

SOLD.

P.S.
As a carpet cleaner you could say "How can we make your day a little fresher and cleaner"

Here is another good one - ABC Cleaning "When we clean it, we mean it."

Hello............ DuckCountry Carpets Cleaning, give us a Peck and we'll Pluck you good................

                                                Nightrider