HUNTING SEASON IS OVER

Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic

     Hunting Season Is Over 

So, your sales are down and you decide to send out a direct mail piece into your zip code, expecting your usual response of 2 to 3%. 

I'll bet my cowboy boots you've never ever thought about those other 98% in the zip code who never responded to your offer. You see, they just threw it in the trash. Yes, that's your money they threw in the trash. Why? Because they don't care about you. They're not interested in being spammed with your direct-mail.

So, what did you eventually accomplish? A 2% response rate -- coupon clippers taking advantage of your coupon offer that cuts into your bottom line -- no true loyalty with coupon clippers -- plus a whopping 98% in the zip code who blatantly don't care about you or are peeved at getting an incessant amount of junk mail from you and other carpet cleaners. Do you really feel good about this?

Here's some breaking news -- your customers have changed. It's time to quit advertising and start connecting. 

Author	Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic
nightrider Members Profile Send Private Message Find Members Posts Add to Buddy List Marketing Master Joined: 12/March/2004 Status: Offline Points: 4666	Post Options Post Reply Quote nightrider Report Post Thanks(0) Quote Reply Topic: HUNTING SEASON IS OVER Posted: 27/September/2009 at 5:21pm
	Hunting Season Is Over So, your sales are down and you decide to send out a direct mail piece into your zip code, expecting your usual response of 2 to 3%. I'll bet my cowboy boots you've never ever thought about those other 98% in the zip code who never responded to your offer. You see, they just threw it in the trash. Yes, that's your money they threw in the trash. Why? Because they don't care about you. They're not interested in being spammed with your direct-mail. So, what did you eventually accomplish? A 2% response rate -- coupon clippers taking advantage of your coupon offer that cuts into your bottom line -- no true loyalty with coupon clippers -- plus a whopping 98% in the zip code who blatantly don't care about you or are peeved at getting an incessant amount of junk mail from you and other carpet cleaners. Do you really feel good about this? Here's some breaking news -- your customers have changed. It's time to quit advertising and start connecting.

Sponsored Links	Commercial Carpet Cleaning Machines Commercial Floor Cleaning Machine

John L Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013	Post Options Post Reply Quote John L Report Post Thanks(0) Quote Reply Posted: 27/September/2009 at 11:02pm
	OK Boss.. I'm listening!!

nightrider Members Profile Send Private Message Find Members Posts Add to Buddy List Marketing Master Joined: 12/March/2004 Status: Offline Points: 4666	Post Options Post Reply Quote nightrider Report Post Thanks(0) Quote Reply Posted: 28/September/2009 at 5:04am
	You might be listening.....but you don't hear what I am telling you Nightrider

John L Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013	Post Options Post Reply Quote John L Report Post Thanks(0) Quote Reply Posted: 28/September/2009 at 2:15pm
	Get a website right!

Superglide Ken Members Profile Send Private Message Find Members Posts Add to Buddy List Grand Potentate SGK Joined: 17/March/2004 Location: Canada Status: Offline Points: 4868	Post Options Post Reply Quote Superglide Ken Report Post Thanks(0) Quote Reply Posted: 28/September/2009 at 2:38pm
	No John; Jack is talking about getting into relationship advertising. Much more effective than the measly 2 to 3% return that tradional advertising gets you.
	Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.

Welcome to KleenKuip.com's Professional Carpet Cleaners Discussion Forum!

HUNTING SEASON IS OVER