Print Page | Close Window

HUNTING SEASON IS OVER

Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Carpet Cleaners Hangout
Forum Description: General discussion on anything related to carpet cleaning
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=6163
Printed Date: 23/February/2025 at 3:43pm
Software Version: Web Wiz Forums 12.06 - https://www.webwizforums.com


Topic: HUNTING SEASON IS OVER
Posted By: nightrider
Subject: HUNTING SEASON IS OVER
Date Posted: 27/September/2009 at 5:21pm
  Hunting Season Is Over 
  • So, your sales are down and you decide to send out a direct mail piece into your zip code, expecting your usual response of 2 to 3%.

  • I'll bet my cowboy boots you've never ever thought about those other 98% in the zip code who never responded to your offer. You see, they just threw it in the trash. Yes, that's your money they threw in the trash. Why? Because they don't care about you. They're not interested in being spammed with your direct-mail.

  • So, what did you eventually accomplish? A 2% response rate -- coupon clippers taking advantage of your coupon offer that cuts into your bottom line -- no true loyalty with coupon clippers -- plus a whopping 98% in the zip code who blatantly don't care about you or are peeved at getting an incessant amount of junk mail from you and other carpet cleaners. Do you really feel good about this?

  • Here's some breaking news -- your customers have changed. It's time to quit advertising and start connecting.


Replies:
Posted By: John L
Date Posted: 27/September/2009 at 11:02pm
OK Boss.. I'm listening!! Stern Smile

Posted By: nightrider
Date Posted: 28/September/2009 at 5:04am
You might be listening.....but you don't hear what I am telling you
 
                                               Nightrider

Posted By: John L
Date Posted: 28/September/2009 at 2:15pm
Get a website right! Wink

Posted By: Superglide Ken
Date Posted: 28/September/2009 at 2:38pm
No John; Jack is talking about getting into relationship advertising. Much more effective than the measly 2 to 3% return that tradional advertising gets you.

-------------
Inventor of the Teflon Wand Glide and the Turboteck Rotary Air Duct Cleaners for TMs.


Print Page | Close Window

Forum Software by Web Wiz Forums® version 12.06 - https://www.webwizforums.com
Copyright ©2001-2023 Web Wiz Ltd. - https://www.webwiz.net