Advertising $$ Fresh & Clean!!! $$

We have just closed the Toronto office and everything is being run out of Concorde.

The advertising is being cut back by half, it takes a while for the contracts to run out.

We are doing more trade shows now, I have a lovely saleswoman who knocks on doors and follows up on estimates. She is excellent.

The call center does no cold calling. We just answer the phones and call our "pop ups" off the computer. Our database is all computerized and the repeat customers "pop up" on the screen daily with the name of the customer service rep who is supposed to call.

We are again raising our prices . I bought four new vacuums yesterday and we want to get smaller and offer a higher quality service.

I don't know who is filling your head with the nonsense that we don't green clean. This person is full of it. We had the Ministry of Labour do a spot check and when they asked for proof that we train all new employees WHMIS right away we showed them that new employees aren't even exposed to hazardous chemicals and they dropped it.

I invite you do my office anytime and see for yourself. We have stopped using the green encap because of spotting issues. We do use Releasit as an encap.

The marketing advice I can give anyone is this.

CARE ABOUT YOUR CUSTOMERS.

Create an intimacy with them by staying in touch with a post card or flyer. Give them a spotter with your name on it. Get a logo someone can recognize when they forget your name.

It has worked for me so far.

Ted- you know me so well. Thanks my friend for watching out for my ass. I will sell the first opportunity I have and go onto inspections and teaching full time.

 

 

I didnt check the price of Mistral..

 

Using my reminders on MS works is similar.. They pop up when you set it up for the customers..