Upselling or Bait and switch?

See they can try to copy a mom and pop... but there is one problem they have to hire... and employees don't care

mom and pop will always have better service

boutique ...I like it.... kinda feminine though...lol I would rather Haberdashery...no offense with the mom & pop thing I was just trying to get my point accross

surroundings wrote: Mr. Steamer, You're right.  I don't think.  But why would I put that fine print in bold on my ad?  My cost includes moving furniture.  It includes GST (Goods and Services Tax ... 10% here in Australia).  I do NOT have a minimum # of rooms, I quote by the square metre of the area I clean, I expect that I will have a heavily soiled creme wool carpet.  (It does not take THAT much longer to clean!  Really!) Very few stains require an oxidisation treatment, or a heat transfer... and those that may, I point out during my quote.  If the stain does not come out during regular cleaning, I'll hit it with a NVDS or a neutral spotter... whatever it takes...let it sit for a while, then extract again. I'm silly enough to quote on a job well done, and include the service of moving funiture, the  service of pre-vac, the service of extracting heavily soiled carpets.  Now that's SERVICE SERVICE SERVICE, ain't it? The above ad basically reads as a set price for traffic areas only on a not-too-dirty dark carpet.  Gimmie a break here... -Allen

Well said Allen thats just my point.... you are dealing with small volume running a mom and pops carpet cleaning out fit... do a lot of in home est.  You may get 5 or maybe even 10 calls a day.... The real big guy doesn't have time to do what you do.... he gets maybe 300 calls a day...

As a big outfit you have to put everything on the ad or its called a bait and switch.... EVERYTHING

The time it takes to do a in-home you could have cleaned that customer and been on the way to the next...oh I forgot you only do 1 or so a day so take your time...

Just to make the dollar conversion easier:

1.00 CANADIAN DOLLAR (CAD) = 1.1042 AUSTRALIAN DOLLAR (AUD)

That is according to the Bloomberg Currency Calculator

Let's put that into perspective, shall we?  In Australia today,

2 litres of Coke is avaliable on special for $1.65
A three year fixed home loan rate is 6.5 % per annum.
A Quarter Pounder Value Meal is $5.25
Diesel fuel is $1.13 per litre (that's $4.28 per gallon)
and a brand new Hyundai 7L V6 Tiburon is $31,990
ChemDry charge $25 per room with a 3 room minimum and other fine print.
Surroundings charge $4.50 per square metre for carpet cleaning.... with no fne print.

How does that stack up with you guys?

-Allen



Edited by surroundings

Mr. Steamer,

You're right.  I don't think.  But why would I put that fine print in bold on my ad?  My cost includes moving furniture.  It includes GST (Goods and Services Tax ... 10% here in Australia).  I do NOT have a minimum # of rooms, I quote by the square metre of the area I clean, I expect that I will have a heavily soiled creme wool carpet.  (It does not take THAT much longer to clean!  Really!) Very few stains require an oxidisation treatment, or a heat transfer... and those that may, I point out during my quote.  If the stain does not come out during regular cleaning, I'll hit it with a NVDS or a neutral spotter... whatever it takes...let it sit for a while, then extract again.

I'm silly enough to quote on a job well done, and include the service of moving funiture, the  service of pre-vac, the service of extracting heavily soiled carpets.  Now that's SERVICE SERVICE SERVICE, ain't it?

The above ad basically reads as a set price for traffic areas only on a not-too-dirty dark carpet.  Gimmie a break here...

-Allen

surroundings wrote: Ads around here read like: (in bold) ONLY  $XX per ROOM!!! (fine print) subject to site inspection, customer to pre-vacuum and move required furniture, minimum 3 rooms, price does not include GIST, maximum room size 12 sq MITREs, extra costs may apply for light coloured carpet, wool carpets, heavily soiled carpet and pet hair. Price does not include removal of spots or stains. The customers are sick of this stuff.  I pre-quote and give a firm written price to do the job they expect. -Allen

man you people don't think... you have to put this stuff in your ad., because it does cost more... but imagine if you put all this info in big bold print....

number 1 it would cost a fortune to print... the size of the add would have to be huge

number 2 it would be too much info and you'd loose your focal point (the thing your trying to sell)

no one needs to see all the extras in big bold print... and once it's on the flyer that IS NOT BAIT AND SWITCH

it's you little guys(like myself) that put out an ad with your price $5 bucks a room, and when you get to the customers house it's a whole different story...

I've even heard of companies out here asking for money up front..

so before y'all start posting lets understand what exactly is bait and switch

Well, that add sure nailed down the price, didn't it? lol