Mailing flyer to NEW Customers |
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cmaster
IICRC Instigator Joined: 29/January/2004 Location: Canada Status: Offline Points: 29693 |
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Everybody is looking for a deal
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The STD Meter |
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MR. STEAMER
True Patriot Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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LOL...Customers use those as bargining tools to get it cheaper...LOL
You can't win... I charge my price with taxes in..... because I couldn't handle the bickering over paying taxes... Now I advertise NO TAX... I have 2 truckmounts..1 portable and a cimex...I'm bigger than most in the GTA...LOL |
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pilediver
Carpet Cleaning Guru Joined: 03/December/2005 Location: Sidney BC Canad Status: Offline Points: 3235 |
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Sounds like you got it under control.
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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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MR. STEAMER
True Patriot Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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I get referals even without a program...I had a $20 referal program...no one ever asks for the 20 bucks...they just give you the referal.
something work somethings don't... I was thinking of adding a Canada's Wonderland discount for the summer... or maybe a pet spa get away.... or 1 free golf lession... for the ladies a free scrapbooking class... I was going to call it family appreciation days |
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pilediver
Carpet Cleaning Guru Joined: 03/December/2005 Location: Sidney BC Canad Status: Offline Points: 3235 |
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Offer a referal reward if they book again AND give you a new customer who books at the same time ie a friend or neighbour.
Edited by pilediver - 22/April/2007 at 12:34pm |
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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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So you get very little or no responce to mailouts to potential new customers. You just get repeats from previous customers who are just waiting for you to offer them a special. I found that to be the case years back with mailouts to existing customers. Now I just send them a reminder with no discount and get the same responce. I think specials should be for new customers only?
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Just My opinion
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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not so well most of the farmers around here are selling out?
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Just My opinion
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cmaster
IICRC Instigator Joined: 29/January/2004 Location: Canada Status: Offline Points: 29693 |
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So I guess farming works then?
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pilediver
Carpet Cleaning Guru Joined: 03/December/2005 Location: Sidney BC Canad Status: Offline Points: 3235 |
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Fantastic!
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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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MR. STEAMER
True Patriot Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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I sent out say $500 letters to repeat customer and I booked around 125 calls.....sent out the same 500 to an nice area new customers gave them 1 free room to try us...only got 1 call...hmmm
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cmaster
IICRC Instigator Joined: 29/January/2004 Location: Canada Status: Offline Points: 29693 |
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Why don't you just farm your current client list
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doug
King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Steamer are they repeats because of the coupons? Just inquireing as to weather they get you more new customers or more repeat customers.
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Just My opinion
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MR. STEAMER
True Patriot Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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yes cheaper but it won't get you the results....repeats and coupon hunters make the calls
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pilediver
Carpet Cleaning Guru Joined: 03/December/2005 Location: Sidney BC Canad Status: Offline Points: 3235 |
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Steamer:
You can do a cheaper and more effective job buy doing a Canada Post Unaddressed Admail. It costs about 12 each instead of the stamp and you can refine the areas down to postal code letter carrier walks. In other words if you know the areas you look up on the Canada Post Maps and from there you choose the walks. You can get about 12000 rack cards that look a little larger than post cards with full colour two sided printing for about $600. What I would do is pick about 4000 addresses and mail the same rack card out every 6 weeks and hit them three times instead of going to 12000 once. Doing that you will not have all the expense at once and you will have a better result. About 700 dollars a shot if you devide up the printing costs between three mailings. |
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http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC
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