yellow book does it work??/?
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Category: Carpet Cleaners Discussion
Forum Name: Business Marketing Advertising and Promotion Discussion
Forum Description: How do you successfully promote your business? Offer and receive advertising tips
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Topic: yellow book does it work??/?
Posted By: leuj20
Subject: yellow book does it work??/?
Date Posted: 27/April/2009 at 4:13pm
| Hi every one has anybody here uses the Phone book (yallow book, action pages etc. for advetising? does it work for any of you? any advise? |
Replies:
Posted By: njwoods
Date Posted: 27/April/2009 at 5:23pm
|
There's another way to phrase that question that should tell you the answer immediately. Turn that question around on yourself and ask "have you" ever used the yellowbook to find a company that offers particular services? The answer is probably yes. Not that many people rely on the internet for that sort of thing as far as I can tell. Most phone books also have their listings online now. I would think it's a bad idea not to advertise in the phone book personally. |
Posted By: leuj20
Date Posted: 28/April/2009 at 12:26am
| you are right, I've never thought about it that way |
Posted By: SteamProNYC
Date Posted: 28/April/2009 at 1:46am
|
Advertising in the yellow pages is a big no no. It barely covers it's cost. If you are interested for branding purposes go for it but expect a very low profit margin. I'll tell you how to use yellowpages.com to make money. Google uses yellowpages.com, yp.com and all those other local online directories with it's Google Local feature. It's free and it produces. If you already rank well for your small neighborhood on Google Local, try to go for a larger radius. I'm located in Woodside NY. I show up as #1 for Carpet cleaning Woodside in Google Local. I'd get better results with Queens and even better results with New York, NY. I'm working on this and so should you. That's where the money is. It just takes a bit of work. ------------- Steam Pro http://www.steampronyc.com - Carpet Cleaning NY - Carpet and Upholstery Cleaning in NYC. http://www.steampronyc.com/blog/?p=59 - Remove Ink Carpet - Remove Ink Stains |
Posted By: leuj20
Date Posted: 10/May/2009 at 5:43am
| thanks steampro any other advice? |
Posted By: swab
Date Posted: 09/September/2009 at 11:06pm
|
I know this is late, but I think its a good topic. I agree with Steam Pro. This is the first year that I will not be listing my company in any phone books at all. There are a reasons I am doing this.
1. Yellow pages are too expensive and you are lucky if you get your money back
2. You are in a book with all of your competitors and most people that call from this are shopping around for price and dont care about value
3. You are not targeting the neighborhoods or demographics that you really want for customers.
Save your money and do direct mail.
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Posted By: Soil Lint Green
Date Posted: 20/September/2009 at 10:09pm
That is the reason for not doing yellow pages, newspapers, radio and TV. I agree that direct mail works but any tool or method that gets your message in front of your preferred target market works. We see people on this board all the time trying to learn how to clean. I like you am in the business of marketing a fiber treatment service. I don't have time to clean carpets and take money out of the mouths of families relying on me to keep their breadwinners employed. The shotgun approach to sales and marketing worked ONCE. Now, both marketing and sales are treated as a science. Anyone entering this business who has neither successful sales experience or a marketing degree is just a target for equipment vendors. ------------- It's ORY GUN, not OR A GONE. Learn to talk. |
swab wrote:Posted By: anangie
Date Posted: 01/January/2012 at 5:27am
|
But we can't deny the fact that yellow pages can help a lot in many kinds of business such as the carpet cleaning business and others.
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Posted By: Chicago_carpet_king
Date Posted: 03/January/2012 at 10:26am
| YP CALLS ME EVERY YEAR .. I was with them for 15 years and gave them a lot of money.. Now every year they call me with this amazing deal .. I always turn it down never made my money back ..maybe 1 year I did .. When I stopped using them was for a reason they said i was getting a exclusive offer for being a 10 year customer and found out they were doing it with every carpet cleaner in my area..lets see I live in the chicago area carpet cleaners in my area atleast a 100 in a 20 mile range times 3500 a year ... I need to be in the advertising business!!! |
Posted By: Mrs. Speedy
Date Posted: 26/April/2012 at 9:50am
|
One of the biggest mistakes we ever made was investing in a fullpage spread on the second page of "Carpet Cleaning." We paid $5,000 for one year at that spot when we first rolled out our business. We would have paid $12,000 but we took over the company that was there so just needed to pay the renewal fee (rolling eyes). We only received four calls that year. No way to get your money back. No the yellowpages is for 24 hour emergency carpet care. Now we have a free ad, and receive more calls. Go Figure. Still haven't made the 5k back and probably never will.
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Posted By: Lars
Date Posted: 05/May/2012 at 11:17pm
| Nope... They are folding like a lawn chair. Run away |