FACT #1: Carpets are like giant health filters, trapping bacteria, dust, dirt, allergens, mites, and their waste.
Government sponsored studies have even shown that people are more prone
to getting sick in buildings without carpeting. However, like any
other filter, carpeting becomes saturated and ineffective over time,
which creates a need for professional carpet cleaning. Simply
vacuuming every day does not kill bacteria embedded in carpets.
The EPA even found that professional carpet cleaning actually gets
carpets 1,500 percent cleaner than vacuuming daily. The steaming hot
water used by professionals kills germs and bacteria that vacuums leave
behind.
As of this writing, the EPA even has a recommended schedule for professional carpet cleaning, which averages every 6 months.
So the question is...How many of you are re-selling your services to existing customers every 6 months?
FACT #2: Marketing to existing customers is the cheapest and most
effective marketing. Existing customers already trust you and it does
not cost a dime to acquire them. Re-selling to them is the easiest way
to increase sales and increase profit margins.
Here are some tips that will help you take advantage of these two facts.
1. Educate your customers with FACT #1. Use the information in FACT
#1 in your circulars, ads, website, flyers, etc. Customers are more
receptive if you are teaching them versus selling them. The sale will
come naturally once you build rapport.
2. Your marketing efforts should be split equally between acquiring
new customers and marketing to existing customers. The biggest mistake
you can make is leaving money on the table with existing customers.
Too often, business owners simply get lost when focusing all their
efforts on acquiring new customers.
3. Keep track of your customers with a database. Jotting down notes
on a piece of paper just does not work anymore. To re-sell to existing
customers, you must know everything about your customers with
laser-like precision. A database can remind you when to re-sell and
what to re-sell.
4. Take advantage of technology. Technology and software allows us to
work faster and smarter. It does not matter if you are using simple
Excel or a package designed specifically for the carpet cleaning
business...JUST START USING IT.
5. Discipline, Discipline ,Discipline. Like anything else, discipline
is the key to success. By consistently using the techniques mentioned
above, you'll find that growing your business can be realized.
Thanks for reading!
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