Yearly Advertisement budget?
Printed From: Carpet Cleaning Forum
Category: Carpet Cleaners Discussion
Forum Name: Carpet Cleaners Hangout
Forum Description: General discussion on anything related to carpet cleaning
URL: https://www.kleenkuip.com/forum/forum_posts.asp?TID=3410
Printed Date: 22/November/2024 at 5:09am
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Topic: Yearly Advertisement budget?
Posted By: jtuseo
Subject: Yearly Advertisement budget?
Date Posted: 24/January/2007 at 6:55pm
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What do you guys spend on your yearly Advertisement per year. I am set to spend $10,000 this year for my Advertisement. ------------- WWW.PREFERREDCARPETCLEANING.COM |
Replies:
Posted By: Hammy
Date Posted: 24/January/2007 at 7:16pm
Zero. zip, Nodda, nothing!  ------------- Could somebody just clean my carpets! |
Posted By: nightrider
Date Posted: 24/January/2007 at 9:54pm
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Posted By: jtuseo
Date Posted: 24/January/2007 at 9:56pm
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Wow thats a large budget. How many jobs were you doing per day? ------------- WWW.PREFERREDCARPETCLEANING.COM |
Posted By: doug
Date Posted: 24/January/2007 at 10:25pm
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You should spend a percentage of you income? ------------- Just My opinion |
Posted By: cmaster
Date Posted: 24/January/2007 at 10:38pm
Just YP. $300/mth  ------------- 
The STD Meter |
Posted By: nightrider
Date Posted: 24/January/2007 at 11:38pm
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Posted By: MR. STEAMER
Date Posted: 24/January/2007 at 11:49pm
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Maybe 20 grand this year...hopefully it'll bring me back some big money...
my new 1 free room to first time customers will be a hit ------------- www.mr-steamer.com |
Posted By: nightrider
Date Posted: 25/January/2007 at 12:01am
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Posted By: Sonny BonoHo
Date Posted: 25/January/2007 at 11:28pm
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20 Bucks so far
balck & white copies of flyer @ office depot 7 cent per copy .  ------------- Refuse 2 Fail *Disclaimer Disclaimer* All of my comments are worthless and may lack spelling, punctuation, and detail. |
Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 12:15am
------------- www.mr-steamer.com |
nightrider wrote:Posted By: nightrider
Date Posted: 26/January/2007 at 2:25am
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Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 9:58am
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but 15% doesn't get the people calling...plus I never said it was a bad idea...I agreed with you..
actually I offered 20% off to all the repeat customers...so it put my room rate down to $20 a room...
this 1 room free will only be for new customers to try the service...
I did a small mailing of 180 homes giving them 1 room free...and to tell you the truth not many people took advantage of that....I think they think it's some sort of scam..
I got 2 calls and 1 negative feed back out of the 180 which I sent out.
Getting new customers is a challenge.....I just have to get into clean them...thats the only way I can win them over.
I just had a call this week.....they where so happy...I had drop cloths for miles ...I had an extra pair of shoes to change in...and I sealed up their door with a door sealer to keep the cold out while I worked..
they where impressed.
Doing small mailouts helps you test what will work from what won't work before you run a big ad of a few 100 thousand homes ------------- www.mr-steamer.com |
Posted By: doug
Date Posted: 26/January/2007 at 11:58am
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Steamer like I said don't include steps in your specials. Tehy can be a money maker to makeup for what you are giving away? You cannot compete in the give away market? We very deldom ever get a price shopper. If someone wants us they book us? ------------- Just My opinion |
Posted By: pilediver
Date Posted: 26/January/2007 at 12:14pm
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It's my opinion from my short time in this business that the if you do a mailing there should be an offer to give them reason to act. However the offer does not take away from regular pricing but gives something in addition to regular pricing get the 4th room free or free protectant for every job over 4 rooms or clean one 3 seat couch get the chair done for free. The incentive is a good one but only kicks in with a substantial job. Just my idea.
------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: doug
Date Posted: 26/January/2007 at 12:29pm
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Excellent point? ------------- Just My opinion |
Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 5:47pm
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I have a good customer base....but I want all the customers....a customer list of around 20 thousand customer is my goal.... for where I live that should be easy. I do well...but I know companies like Sears does better...
in 2004 they made 750,000 off my area with 3 trucks 2 of them my trucks.
I want to make that...I know it can be made....I just don't have the powerful name yet.
or the budget to make it powerful...
1 full page YP ad
2 direct marketing every 2 weeks of 350K worth of homes
leave the rest to me...thats the cleaning
------------- www.mr-steamer.com |
Posted By: nightrider
Date Posted: 26/January/2007 at 5:52pm
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Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 6:00pm
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hey NR back me.....your Ideas your money...my trucks my cleaning ------------- www.mr-steamer.com |
Posted By: nightrider
Date Posted: 26/January/2007 at 6:09pm
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Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 8:53pm
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nothing right now...there is nothing to get going yet...LOL
but I can clean like a son of a Witch......I just need to get the jobs...
I don't want to just get by...I want to make money ------------- www.mr-steamer.com |
Posted By: doug
Date Posted: 26/January/2007 at 9:22pm
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Well quit doing rooms for $2.99 including gard? ------------- Just My opinion |
Posted By: pilediver
Date Posted: 26/January/2007 at 9:22pm
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That sounded like a serious challenge NR. Its your perfect opportunity to prove your marketing points and as you know I don't subscribe to some of them. But when I hear some of the ways that Steamer thinks of his market place and how he is choosing to position himself in the market - you two have a lot in common.
If this is a serious gesture on both of your parts a whole bunch of us want to hear step by step how you are going to do it and a blow by blow of what kind of results you are achieving on a weekly basis. GO FOR IT!!! ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: doug
Date Posted: 26/January/2007 at 9:39pm
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That's alot of drivebys? Not counting watchtowers ------------- Just My opinion |
Posted By: pilediver
Date Posted: 26/January/2007 at 9:48pm
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Get an old fire truck with one of those high-pressure nozzles - just blast it right through the front window. They will think the end is near and want to read the watchtower. ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 9:48pm
what a waste of good bandwidth  ------------- www.mr-steamer.com |
Posted By: cmaster
Date Posted: 26/January/2007 at 10:32pm
OK, 5.99 with deo and gard  -------------
The STD Meter |
Posted By: nightrider
Date Posted: 26/January/2007 at 10:51pm
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Posted By: doug
Date Posted: 26/January/2007 at 10:54pm
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Well steamer if you stay in the bidding war they soon will be down to $2.99 ------------- Just My opinion |
Posted By: MR. STEAMER
Date Posted: 26/January/2007 at 11:47pm
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you guys like to joke....ok I'm gonna start paying people $10 a room to clean their carpets...
why post anything useful here....I agree  ------------- www.mr-steamer.com |
Posted By: cmaster
Date Posted: 26/January/2007 at 11:53pm
Put that on a flier. You will get a million calls  -------------
The STD Meter |
Posted By: nightrider
Date Posted: 27/January/2007 at 12:16am
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Posted By: pilediver
Date Posted: 27/January/2007 at 2:03am
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very scarry, I'm afraid to walk on my carpets now. I going to put my gumboots on.
- not bad but people aren't scared of bugs, this catagory is scared of paying to much....give us another one NR ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: nightrider
Date Posted: 27/January/2007 at 2:49am
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Posted By: doug
Date Posted: 27/January/2007 at 11:07am
Nightrider you would be in jail because you cannot guarantee even one of those statements you are making? ------------- Just My opinion |
Posted By: nightrider
Date Posted: 27/January/2007 at 1:15pm
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Posted By: MR. STEAMER
Date Posted: 27/January/2007 at 1:33pm
the wetness allows for new things to grow while carpet dries....pretty much all we do with steam cleaning is give them a fresh slate ------------- www.mr-steamer.com |
Posted By: nightrider
Date Posted: 27/January/2007 at 1:58pm
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Posted By: doug
Date Posted: 27/January/2007 at 2:28pm
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Spread & Dead?? The carpets cannot bu used for 10 years after application?
------------- Just My opinion |
Posted By: pilediver
Date Posted: 27/January/2007 at 7:38pm
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Will friends or guests say... " I can't believe your home smells so fresh and clean!"
or will they THINK something else... You get great smelling, fresh, clean carpets you can walk on in just hours. Then go ahead, take your shoes off and wiggle your toes in your soft and fluffy looks-like-new broadloom or area rugs. Give your family the VERY BEST! We attack the mites, germs, and dead skin they live on. Protect your little ones who play on the floor by having Bravo rid your carpets and upholstery of the hidden and unseen dirt that lurks deep in them. Are you or your loved ones sensitive to allergies? We extract nasty allergy causing pollens and spores, molds and mildews. Prolong your carpet’s life. We can restore the fluffiness and softness of your carpets to that like-new look. Clean carpets can repel dirt instead of attracting it by choosing the option of applying a carpet stain guard. “I guarantee you will be totally pleased with your freshly cleaned and sanitized carpets and upholstery. I do the job right the first time.” - Owner I'm not finished until you’re happy! You get the very best cleaning your Living Room, Dining Room and Hall ever had guaranteed for only $199for up to 500 sq ft (35¢ per sq ft for additional area – extraordinary special charges RARELY apply) Includes: Vacuuming Pre-spotting Preconditioning Sanitizing Deodorizing Deep Steam Cleaning Final Rinse and Grooming When was the last time you had your upholstery cleaned? We do that too! ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: nightrider
Date Posted: 28/January/2007 at 12:16am
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Posted By: cmaster
Date Posted: 28/January/2007 at 9:34am
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That's funny -------------
The STD Meter |
Posted By: doug
Date Posted: 28/January/2007 at 10:01am
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Unfortunately that's the reason most can't afford to hire him?? That's their life style? ------------- Just My opinion |
Posted By: pilediver
Date Posted: 28/January/2007 at 12:17pm
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I'm better off than you so I need you to support my lifestyle so please give me money,,,Jack you can do better than that! How about I have a wife and two girlfriends please help? ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: doug
Date Posted: 28/January/2007 at 12:36pm
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Will clean for food?? ------------- Just My opinion |
Posted By: nightrider
Date Posted: 28/January/2007 at 3:05pm
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Posted By: cmaster
Date Posted: 28/January/2007 at 6:17pm
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As long as she's hot and low maintenance, it's all good -------------
The STD Meter |
Posted By: pilediver
Date Posted: 28/January/2007 at 9:22pm
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Where the hell do you find one of those no maintenance ones? ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: doug
Date Posted: 28/January/2007 at 10:13pm
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At the adult novelty store? Pump extra? ------------- Just My opinion |
Posted By: pilediver
Date Posted: 28/January/2007 at 10:55pm
 ------------- http://www.expertcarpetcare.ca>Carpet Cleaning in Victoria BC |
Posted By: danmarck82
Date Posted: 28/January/2007 at 10:56pm
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80 year old woman goes into the above store and studders to the clerk, duuuuuu, youuuuuu, s e e e e eLLLL 18 innnnnnch viiiiiibraaaaaaters heeeer?
The clerk says , Yes we do, why do you ask? duuuuu yooooouu knoooooo howwwwwwwww toooooo ssshuuuuut theeeeem offffffff. |
Posted By: cmaster
Date Posted: 28/January/2007 at 11:29pm
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Funny -------------
The STD Meter |
Posted By: danmarck82
Date Posted: 29/January/2007 at 9:30am
| I spend less than 1000.00 including yellow pages. |
Posted By: Billy Barty
Date Posted: 16/November/2023 at 7:36pm
That's a substantial commitment to spreading the word about your carpet cleaning business. $10,000 can make quite the splash in the advertising pool. Deciding on specific advertising platforms and strategies can be challenging. Some people prefer a diversified approach. It's always fascinating to hear how different businesses allocate their advertising budgets. ------------- When I clean it, I mean it! :) |