STAPLE CRISP ONE DOLLAR BILL HERE

Mr. Anybody

Any . Company

12345 Any St

Any City, Any State

Dear Mr. Anybody,

I’ve attached a brand new crisp one-dollar bill to the top of this letter. Why have I done this? Actually, there are two reasons:

1.       I have something very important to say to you and I needed some way to make sure

this letter catches your attention.

2.       And, secondly, for reasons I’ll explain in a moment, I wanted you to experience, as

you opened this letter, the totally unique thrill of receiving money in the mail from a completely UNEXPECTED source!

First things first. I want to introduce myself then tell you what I think is so all-fired important. My name is:

                                                                >Your name<

                                                               >Your address<

                                                               >Your city, state, zip<

                                                                >Your phone number<

I’m a local carpet and upholstery cleaner associated with the cleaning industry for over 19 years of continuous operation. We deal in cleaning carpet & upholstery, car interiors, pet odor neutralizing and stain removal, Scotchguard carpet protection and deodorizing, carpet removal, installation and repairs, flood damage work.

Our steam cleaning method is the safest, most effective method on the market! Your carpet and upholstery is like a sink, It’s a collector of bacteria, dirt, dust mites, allergens, pollen, micro-organisms, to name a few.

This all contributes to air-borne particles that you inhale, possibly causing head-aches, sore-throats, ear-aches, stuffy-noses, you get the message! Very unhealthy. It’s called sick-building syndrome and every home and building has it! I can help you eliminate all these problems mentioned above.

We’re not the biggest cleaner on the beach, but we are the best. I’m good at what I do, darn good, and I better be --- it’s my labor of love and I slave over it, literally. I’m committed to my business, heart and soul.

What’s so important is that I want you for a customer… and I’ll do almost anything for you to get you to become a customer! (The one buck really isn’t a bribe --- sincerely, it was only intended to capture your interest enough to read my message and it worked, didn’t it?)

Anyway, I’d give my shirt-off-my-back to do business with you…I really mean it! Yet, I’m not so naïve to believe you’ll ever consider me unless I can truly EARN the privilege! I have some of the best prices in the industry … period! I know the carpet-cleaning marketplace. I know my competition. Perhaps I won’t have the best price all the time, every time, but I WILL be 95% of the time!

Now that’s pretty strong medicine, but I can back it up --- all I need is the opportunity --- further, I can back it up like there was no tomorrow! I’ve got the pricing, I’ve got the top quality, I’ve got the reliability, I’ve got the know-how --- these are the fundamental essentials --- I’ve got’em all, seriously! I’ve got everything but the opportunity to convert you to a highly-prized and valued customer of mine. Remember, if I cannot benefit to your cleaning problems – throw me out… and I mean that too!

All of which brings me down to the second reason I have attached a crisp dollar bill to the top of this letter. I’m hoping you don’t decide to spend it. What I hope instead, is that you decide to FRAME it!

And then someday what I hope happens is that someone will see that framed dollar bill hanging on your wall and ask about it, you’ll say something like this:

“Well, that happens to be the very first dollar I saved because of my contact with >>Your Name<< and since then, I’ve saved 1000’s more!”

Sincerely,

Never seen the old elex vac trick.. I use to sell advertising specialties. I modified their sales letter for cleaning. Modify to fit your style....your welcome....

Dang nightrider your fast to respond.......

Quality, reliability,knowledge is all in the letter .... Modify is the key word here