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Clean up with your direct mail marketing plan

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MR. STEAMER View Drop Down
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Only in the GTA

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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Topic: Clean up with your direct mail marketing plan
    Posted: 26/March/2008 at 3:33pm
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Anyone can claim to be the best carpet cleaning and restoration company in town.

It may be time for you to get ahead of your competition using the most effective direct mail advertising and marketing resources.

Perfect for expanding your customer base, direct mail will do the marketing for you while you search for unique business ideas and service products.

It is often difficult to advertise appropriately, with the proper return on your investment.

Even though newspaper, radio, TV, billboards, Yellow Pages and regional magazines are viable options for you to advertise in, targeted direct mail marketing remains one of the most successful options in a very competitive marketplace.

As we all know, advertising remains a large and important investment for marketing the complete benefits of your cleaning company.

Take the time to investigate the best options to make your complete advertising, marketing and public relations programs work best for you. Direct mail can be facilitated independently with direct mail houses, local printers as well as through nationally recognized direct mail resources that are available in most major communities across America.

Getting started

There are many different ways to utilize a direct mail marketing campaign. Direct mail devices will illustrate the simplicity of your cleaning services and the full range of restoration you provide.

Your direct mail marketing campaign will be able to share the benefits of how your fire and water damage restoration are still a current and valuable option.

It’s often best to hire a professional graphic designer or a marketing agency to design your direct mail campaigns. You’ve seen people attempt a do-it-yourself cleaning. Don’t follow their lead with a do-it-yourself advertisement.

You need to make your cleaning business look professional, so hire a professional direct mail resource. After you have a great looking direct mail piece, pass the proof around to your business associates, partners and employees. Ask them for their input. This is a great opportunity to make sure your direct mail device conveys the message that you want to get across. They will gladly offer valuable advice and insight about your message and design.

Piecing together your goals

Direct mail advertising really works! Some masterpieces take a while to be fully appreciated. Like any advertising, promotion and marketing, it takes a long term investment to see the results you want.

Sit down with your direct mail consultant to set goals. Tell them exactly what you are looking for. Some local and nationally based direct mail magazine advertising resources will offer you complimentary marketing consultations, artwork and the use of professional photographs, mailing lists, printing and postage.

Lay out your plan

As most consumers read advertisements, they search for exciting colorful photographs, headlines, special offers and logos. Here are a few ways to boost your direct mail without even lifting a finger:

Consider your best direct mail options: Today, you can work with letters, postcards, free-standing inserts, detached address label cards, coupon envelopes and upscale full color direct mail magazines. If you elect to go with solo direct mail formatted letters, postcards and catalogs will cost you from fifty cents to one dollar or more per targeted buyer. You can use your own database or purchase a list of names from a local direct mail list supplier. If that route maybe to costly, you should also consider direct mail magazines and envelopes, where your costs will drop dramatically to approximately three or four cents per home. With most of these resources, you will be able to mail to 10,000 to 50,000 or more designated homes in neighborhoods surrounding your cleaning industry.

Direct mail magazines: Some of the best known national magazine resources with local and regional editions today are Clipper Magazine, Savvy Shopper and Mint Magazines. The magazine formats are definitely more upscale and with other top quality local advertisers, your direct mail advertisement will have a longer shelf life. The magazine sales representatives are prepared to help you plan the most effective annual direct mail marketing campaigns with customized advertising solutions for your business. When you add up the costs of artwork, printing, mailing labels and postage, it is a greater advantage to use colorful and upscale direct mail magazines, cooperative direct mail or a combination of both. These direct mail magazines typically mail to 50,000 homes per targeted mailing area, so you can select the best ones that will work for your business.

Coupon envelopes: Valpak, Money Mailer and others are available as an alternative format with cooperative regional direct mail coupons. They typically mail to targeted 10,000 home areas. Find a direct mail resource that will be able to share testimonials and samples from other cleaning professionals. It’s also best to find a reliable resource that will do it all for you!

Portray a clear message: A strong direct mail advertising campaign needs to be ongoing throughout the year. It’s good to be clever with your headlines, yet be careful. Don’t get so cute that the prospective clients get confused about what you’re offering. After placing a strong photograph, headline and logo, be sure to consider adding a brief bullet point listing of your specialized cleaning products, services and benefits. This should include extras like a list of your services, guarantees, free estimates and consultations.

Consistency counts: Consistency is an extremely important factor. Maintain a very consistent visual image for your business throughout all of your integrated print, broadcast and direct mail advertising campaigns.Pursue annual agreements which will save you money, while also ensuring long-term success stories.

Display full-color photographs: Most customers are very visual. Create exciting professional full color designs, while seeking professional printing capabilities from your local marketing and advertising resources. If you do not you’re your own photographs, you can easily purchase stock photographs. You can also work with your manufacturers to see what is available. Your direct mail services may also have a wonderful library of photographs that they can share with you. Avoid most black and white marketing options. Just as full color advertisements in regional magazines work better than newspapers, your direct mail campaigns also need to be colorful. Today, you can affordably market your cleaning/restoration business in full color to ensure the best possible response to your advertising campaigns. Direct mail research has repeatedly shown that full color advertising options can actually increase redemption rates by 30% to 60%.

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Slacks View Drop Down
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Joined: 08/August/2008
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Slacks Quote  Post ReplyReply Direct Link To This Post Posted: 14/August/2008 at 9:44pm
so whats your best piece youve ever used?
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bensurdi View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bensurdi Quote  Post ReplyReply Direct Link To This Post Posted: 21/August/2008 at 12:05pm
Steemer, I live in Seattle,WA and wondering who I should try using for a direct mailing company. I've been wanting to do direct mail for awhile but don't know who to use?
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