JUST A LITTLE GIMMICK I USED IN THE PAST

DON'T  cheat the customer on the diluted protector....scotchgard...telfon...carpet armor... or whatever you use...

The customer will probably call you back....Wicking...cellulose browning will happen....especially on a light color berber...

Your applying more water than protector...So your stepping on your own b*lls by cheating them....As the carpet dries...any dirt that you didnt get out is drawn up to the tip of the fiber and adding the over diluted protector will make enhance the wicking........

They are paying top price.... give them top protector....At the right dilution ratio.........

Nightrider has some good ideas.......

 

Edited by John L

Nightrider, would you put the fact that the customer has to purchase scotchguard right in the ad, or would that be something the customer only found out later when they called?  Just wondering. I had a debate on something similar with my wife a few days ago and she felt to offer "free carpet cleaning - call for details" in a coupon, then explain the conditions later, was a bit sleazy from a womans point of view.

In this case I was pondering offering a free maintenance cleaning with the purchase of a service contract. Maybe a pay for 2 full cleanings (eg spring/fall), get a third cleaning traffic areas only sometime during the year at no additional charge.

My other thought was simply to offer free cleaning in the form of a rebate. EG, get 6 of your friends/neighbors to clean within 30 days, receive your own cleaning for free.

One thing about Mr. Steamer he's always been honest on this forum...........having said that..............you have to consider the delivery of any promotion is as important as the promotion itself. Steamer doesn't like to swim in unchartered waters.

Revee you can do either way, be upfront in the ad and state Free Carpet Cleaning............Just $$$$$ for the carper protector or CALL FOR DETAILS

That's not to say your wife is wrong Revee............woman have a good nose to smell a rat, and if it smells like a rat to them.........most of the time.............it's a rat.

Funny thing though if a woman offers the same receipe for rat to another woman.............it's all good. So let your wife handle the customers and promotions , she sound like a smart cookie.

                             Nightrider