WEBSITES How are they done?

http://www.akpowerclean.com - http://www.akpowerclean.com

I am the first to agree that my commercials are cheesy they also happened to be extremely effective.

 I know it seems hard to understand but whenever I would go into stores women would come up to me and ask to kiss me. Kids would get all excited and start singing the Power Clean song. I even had an MP at a military base sing the entire song to me perfectly. In all I made about 15 tv commercials and back when I was running them they cost me $2000 a month. They generated about $25,000 a month. They also made everything else I did more effective. We asked every customer why they choose us and many times they would say I saw you in the yellow pages or the coupon book or I got your door hanger and I remembered your tv commercials so I called you.

I was already a familiar face and message to them  which gave me a huge advantage over my competitors.

Once I started really working on my marketing I went from around $50,000 annually to around $400,000 annually in just two years.

I was also able to stop doing the carpet cleaning myself and dedicate myself to other parts of the business and pursuing other interests, like golf.

So no Mr. Steamer it is not just about price. It's about all the things that our potential customers care about when they choose a carpet cleaner.

If I remained doing what I was doing way back in 1998 where by the way my marketing was all about the price, I would still be breaking my back every day cleaning carpets myself.

Instead I retired at 53, I play golf 2-3 times a week and I am doing what I love which is marketing.

So I am curious, you say the only thing that matters is price yet on your website the only place the price is listed is on the special offers page.

Have you done a Google analytic to see how many people are clicking on the special offer page?

If price is the only thing that matters then why is there a picture of a baby on your home page. What is that baby supposed to signify? Why don't you have a picture of someone saving money? Isn't that the only thing that matters?

Why do you have pictures of carpets you have cleaned? People don't care about that stuff do they? Why is there a cool you tube video of tile cleaning showing how well your equipment works? That doesn't happen to be a trust point does it?

You do what the majority of people do. What you think is important to you is what you think is important to your potential customers. What you care about is what you think they care about. You and I Mr. Steamer are not our own demographic. It does not matter one damn bit what we think is attractive or interesting or compelling. it matters what our potential customers think is important. You already know this because of the baby on your front page. Unless of course you just love pictures of babies and have them hanging everywhere. That same women who thinks , oh what a cute baby will also see other trust points like Yes the BBB or an IICRC certification and have an emotional reaction just like when they see the baby. It is a different reaction but a good emotional reaction all the same. Have you ever heard the saying, " facts tell, emotions sell" it is very true. That's why you have the baby there. That's why I have the kiss trademark.

I am not sure why I am wasting my valuable time writing this stuff to you. I have two websites I have to finish up for clients. I am pretty certain you will ignore everything I said and just yell at me about how stupid I am and only price matters and how you are the authority on successful carpet cleaning marketing.

I'll keep that in mind during my golf game this afternoon.

I have made many commercials and the kiss was my trademark. The commercial you are likely asking about that is one of my regular customers.

My wife is in several of my commercials. This is is two commercials put together. My wife is the pretty little red head who kisses me last. Don't laugh at my hair. It was in style then.

Completely agree with this.  My good friend owns http://www.newtonfireandflood.com - www.newtonfireandflood.com and he hired a guy to build the site and do the search engine optimization for him.  It's definitely worked out in his favor as he's near the top for almost any related search result you can type in.