yellow pages .com or superpages

Why not post in both??  I believe you can put a free posting in both sites.

jaymark is right.  Why use a search engine second level which is what most links seem to be these days on the main search engine sites.  Use Google, Yahoo, MSN and forget the yellow pages attempt at regaining much of their lost AD revenue.  The only ones interested in going to these jr search engine sites are those wondering where they stack up against their competition.  

These days I use a domain name primarily for the email address.  I use fliers, business cards, my signage and current customers as my advertising.  And craigslist does fair for me if I just wanted my phone to ring with bargain basement shoppers.

Any marketing efforts with my business must be aimed at a target, not shotgunned as the web does. 

I compare relying on the Internet Websites to TV commercials which are aimed at anyone who spends the money for TV, watches TV and watches the network on which I would advertise.

The target audience on the Internet is anyone who spends the money for a computer, cerfs the web and uses the search engines to find everything they need.  This is a person lacking in social skills, has no friends, family or neighbors as real world face-to-face contact points and never asks for recommendations of those he or she knows.  If you have seen the homes of people like those you know their world is contained on the monitor they are watching, not the home they live in and should be caring for.

Of course those of us who visit this and other forums worldwide related to our industry but also talk with our suppliers and ask them for their recommendations are not part of that pathetic lot and our customer are social butterflies compared to the detached crowd I speak about.

But if you do want to get more exposure to that group pay for your placement with AdWords or find a really good SEO person who has years of experience proving to carpet cleaners on both sides of the US/Canada border that they know how to do it right for  this industry - the Cermaks at http://www.andrechelle.com/