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How can I sell more protection? |
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Soil Lint Green 
Carpet Cleaning Specialist 
Joined: 30/December/2007 Location: Oregon Status: Offline Points: 551 |
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 Posted: 15/February/2012 at 8:57pm |
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Repeat business and ease of sale comes from a position of talking about the investment the homeowner made on this carpet and your Spot & Spin 1 year warranty that comes with every area treated. Have an official warranty document to present them. Generally blue or green fancy borders and black text complete with an area for name and date and reference to areas completed on invoice number. Since the warranty expires in one year, friendly reminder by email at 10 months, 1 year and 18 months will prompt repeat customers to call you.
If you are worried about the warranty wording, consult your business attorney. |
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It's ORY GUN, not OR A GONE. Learn to talk.
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duckcountry
Master Carpet Cleaner 
Joined: 29/October/2005 Location: USA Status: Offline Points: 1082 |
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Posted: 19/February/2012 at 7:24pm |
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bottom lining it === sell an idea like insurance companies do. Sell protection from an expensive potential loss happening sooner (when you have no resources to address it) than much later (when life is wonderful again).
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Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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