Telemarketing Response Rate |
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LilNiteRidrhood
Master Carpet Cleaner Joined: 17/March/2004 Location: Antarctica Status: Offline Points: 1257 |
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We have just about eliminated cold calling.
I have one part timer who calls commercial businesses asking for appointments. However I have done more than my share of telemarketing. A good marketer may get between 2-6 calls a day. Callbacks are everything in telemarketing. People get carpets cleaned at specific points in their lives: After the winter and salt, after renovations, before/after Xmas, Thanksgiving, had a recent event, preparing for an upcoming event, etc. Your numbers improve over the initial 6 months of prospecting. You must have a person who is pleasant (and sounds like your mother)to have any success in these days. Teenagers work well for a while, but soon their voices and spiels sound canned. A very successful room needs a full time supervisor and motivator, lots of laughter and silliness. This is not a high ticket item so the best marketers are usually making huge money on big ticket items. Just my 2 cents. |
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