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Starting and Building a Business

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moreforles View Drop Down
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Joined: 22/December/2011
Location: Cleveland, Ohio
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Post Options Post Options   Thanks (0) Thanks(0)   Quote moreforles Quote  Post ReplyReply Direct Link To This Post Posted: 26/December/2011 at 9:41pm
print up some  3 or 4 (or more) referral sheets, with your price and cleaning information, with the customers and let them pass them out for you to either relatives, friends or neighbors.

the first couple years, I ran a small add in the Yellow pages.  The internet didn't exist then, at least in it's present form, so mining your contacts there would be more or at least as important as any other advertising.

a half dozen commercial accounts (restaurants, offices) to keep you busy while you schedule and clean residential jobs and build up a clientele

And one thing I wish I had done more of, is keep a upto date list of clientele, that can be searched, by city, job last completed, relatives and referrals, so that when you schedule a job, you can contact others in the same area, saving travel expenses, or jobs that are due for annual or biannual cleaning, to keep your schedule full, or relatives or referrals of the scheduled job, to see if they want theirs done the same day....

I have several streets in a few cities where I have a half dozen customers on the same street, but can rarely get two or more to schedule the same day, if face I normally end up doing one and then the other customers see me there, or hear that I had been there and a few days/weeks later, I'm back on the same street again, not that I mind, but three or four of them, would make a great day, if I could schedule them together....

And it's not that I don't like people, but my favorite jobs are empty houses and apartments, clean them and bill the job.  The only thing better, is when they tell me where a key is, or a lock box code, and say the checks on the counter.

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moreforles View Drop Down
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Joined: 22/December/2011
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Post Options Post Options   Thanks (0) Thanks(0)   Quote moreforles Quote  Post ReplyReply Direct Link To This Post Posted: 26/December/2011 at 7:03pm
Originally posted by LilNiteRidrhood LilNiteRidrhood wrote:

Clean the carpet like it was your own.

Pay special attention to the spots that need extra attention.

Follow up with the client to be sure all is well.

Make sure the cleaner is clean.

Make sure the equipment is clean.

Underpromise and overdeliver.

Remember everything you tell a client before the job is a reason, and everything you tell the client at the end is an excuse.



I would say, "clean the carpet like it was a relative of yours, one you didn't want to hear complaints from, always try to get it as clean as possible, leave it as dry as possible, don't leave a mess, either from draining the machine after the cleaning is done, or from a vehicle that leaks fluids  -  Leave them happy and glad to call and/or refer your services to others"
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Chris1 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Chris1 Quote  Post ReplyReply Direct Link To This Post Posted: 06/November/2011 at 11:14pm
I too am new and appreciate all the posts.  Based on your experience what would you say is the most important marketing/advertising method or use for a beginner would be?
Chris
www.mypremierclean.com
John 3:16
fayetteville carpet cleaning
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barry View Drop Down
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Joined: 14/June/2011
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Post Options Post Options   Thanks (0) Thanks(0)   Quote barry Quote  Post ReplyReply Direct Link To This Post Posted: 14/June/2011 at 11:54pm
well, before you start to clean all the problems with the carpet belong to the customer.
when you start to clean the carpet all the problems become your problems
 
always do a good walk thru with customer and point out big problems
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DavidD View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DavidD Quote  Post ReplyReply Direct Link To This Post Posted: 07/January/2011 at 1:39pm
I'm new here in this forum and everything i read is really nice.
I learned a lot here.
Just want to say Thanks..Smile 
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MR. STEAMER View Drop Down
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Joined: 03/March/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 22/December/2010 at 7:20pm
You don't have to tell me...... I had to do a double take on the date the thread started...LOL
www.mr-steamer.com
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John L View Drop Down
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Joined: 29/November/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 21/December/2010 at 10:19pm

Yep, And were all 6yrs older...... Confused That went fast! Shocked

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MR. STEAMER View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 20/December/2010 at 10:34pm
I can say 6 years later... I'm still here.....  It was a little slow like two years ago..... with all the economic doom and gloom...  Business hasn't been bad lately...less carpet for sure...  but we charge more...  I have cut way back on advertising.... I have a good size customer list with the advertising I do, and repeats and referrals are always coming in.  I book on average 20 calls per week.... Min call is $90 for 3 areas....

6 years later... and still kickin...
www.mr-steamer.com
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MR. STEAMER View Drop Down
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Joined: 03/March/2004
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 20/December/2010 at 10:02pm
This Thread is old man...  I wonder if all the people that have posted are still in business.LOL
www.mr-steamer.com
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vacman2000 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote vacman2000 Quote  Post ReplyReply Direct Link To This Post Posted: 20/December/2010 at 6:07pm
I have been in the carpet cleaning industry for 20 years or more.
3 Major things will make you a lot of money
1. Get the carpets as clean as possible.
2 Get them as dry as possible, prefreably with a TM.
3 Charge a resonable cost.

Whilst my business advertises like crazy, my brother does little advertising, his english is crap,but he does such a wonderful job his customers keep calling his wife who has perfect english, they rebook all the time.

He has a Diamondback and get the carpets really clean and dry, and charges a resonable amount, if I could do what he does with all my tec's I would not have to work again.
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vacman2000 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote vacman2000 Quote  Post ReplyReply Direct Link To This Post Posted: 20/December/2010 at 5:57pm
Originally posted by Superglide Ken Superglide Ken wrote:

Starts with a copy of Howard Partrige how to manuel. He is the most successful guy in the business that tells you how he did it.

What makes him the most sucessful guy in the business?
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CantSeeMyToes View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote CantSeeMyToes Quote  Post ReplyReply Direct Link To This Post Posted: 15/September/2010 at 3:46pm
Originally posted by duckcountry duckcountry wrote:

Bottom lining it, ROI -- Return On Investment -- must take into account time spend because time always equates to money.  The higher the risk the higher the rate of return not only applies to venture capitalists it also applies to every business person who puts his capital at risk within his own company.  And the more you are willing to invest, the more you are willing to risk -- the higher the return you must demand.  It is why I don't do yellow pages for example.


That seems to be a growing trend not just in carpet cleaning.
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duckcountry View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 15/September/2010 at 1:12am
Bottom lining it, ROI -- Return On Investment -- must take into account time spend because time always equates to money. 

The higher the risk the higher the rate of return not only applies to venture capitalists it also applies to every business person who puts his capital at risk within his own company.  And the more you are willing to invest, the more you are willing to risk -- the higher the return you must demand.  It is why I don't do yellow pages for example.
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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CantSeeMyToes View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote CantSeeMyToes Quote  Post ReplyReply Direct Link To This Post Posted: 14/September/2010 at 10:29pm
Originally posted by les21 les21 wrote:

the "simplest" (and i use that term loosley!) is to pay for alot of advertising, test which form of advertising works and then contiue pumping advertising money in to the advertising that works! This its is the fastest way to start up atleast..


It will also be the most costly way to determine what works. Might even be cheaper to hire an experienced marketing consultant.
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