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Door Hangers do they work?

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TRUE CLEAN View Drop Down
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    Posted: 02/May/2010 at 1:49pm
Has anyone used door hangers as part of their advertisement? If so, did it work and how did you distribute them?

Edited by TRUE CLEAN - 02/May/2010 at 1:53pm
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Michael View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Michael Quote  Post ReplyReply Direct Link To This Post Posted: 02/May/2010 at 4:35pm
They worked. My business partner and I distributed them ourselves. Take a day and distribute a few thousand in choice locations. Make sure they're good quality. If you really want to impress and you have the budget, include some kind of free gift, like a Home Pro Spotter. Count on around 1% success rate Better with free gifts). Better would be nice, but be realistic. Treat those customers like gold, get some referral business going. Many of our foundational customers came out of grueling door hanger campaigns.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aqualityassured Quote  Post ReplyReply Direct Link To This Post Posted: 03/May/2010 at 6:56pm
Thanks for that info.  I use coupons and probably get the same return.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 05/May/2010 at 3:29am
Mine is almost all driven by door hangers that I do by myself.  I find that by sticking to the same neighborhoods every month I do get a better result from the marketing efforts.  Name recognition is what marketing seeks to achieve.

Most people call that red sauce dumped on burgers and fries Ketchup. 
When they blow their nose they use a Kleenex.

Ketchup is a trademark name for Catsup.  Only Heinz can use the name but we all ask for it by the Ketchup name.

Kleenex is a trademark name for Facial Tissue.  Only Kleenex has Kleenex products, but most people mean Facial Tissue when saying Kleenex.

Name Recognition.  Using the product name of one company's entry in the field of players whenever meant to refer to the generic.  In my household growing up SKILsaw was interchangeable with circular saw.  Do you take Advil or do you ask for an ibuprofen tablet?  When you cut yourself do you ask for a Bandaid or a bandage?  That is the power of effective marketing.

When customers in my target areas think of Carpet Cleaning I need to get their minds off Stanley Steemer and Rug Doctor.  I can't do that by hitting a neighborhood once every few months. 

The more often I work the target neighborhoods the greater the chance that the name of my company will be on the lips of that little voice in their active heads.  At least my doorhanger is usually on their frig (came from Frigidaire the manufacturer).

Victrola was what we called any record player.  That was RCA's name for it.  Others made turntables too.  Blenders were referred to as Osterizers ( a company's product name), cameras were called a Brownie (kodak's product), photocopy machines and their process are still referred to as Xerox.  Computers are called PCs but in fact that was IBMs name for the Personal Computer.  In the 80s & 90s those copycat systems were very simply called PC Clones.

That is the power of effective marketing.  We live with it in our lives everyday, right?


Edited by duckcountry - 05/May/2010 at 3:55am
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote kkcleaning Quote  Post ReplyReply Direct Link To This Post Posted: 22/June/2010 at 12:13am
Surprisingly, I've actually been taught by trade-mark lawyers that the level of name recognition that ketchup and kleenex achieved so be avoided.   Apparently the issue is that once people start to associate your trade-mark with the industry generally, you lose the ability to prevent others from using your trade-mark.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 22/June/2010 at 1:27am
I refer you to the following Wikipedia entry for clarification of genericized trademarks:

http://en.wikipedia.org/wiki/Genericized_trademark
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Post Options Post Options   Thanks (0) Thanks(0)   Quote awedge Quote  Post ReplyReply Direct Link To This Post Posted: 30/June/2010 at 8:12am
I have used door hangers for years and they work very well for me. I use what has been referred to as the T-system. At every job we do door hangers are placed at the neighbors directly on either side of my customer and one directly across the street (creating the T).

Mine read, "We just cleaned the carpets for customers name and address. For a Prompt, free, courteous estimate please call ###-#### As a new customer please accept 10% off your first cleaning. List of services, bla bla bla."

Cheap advertising and you already gave them the name and address of someone who is happy to refer you. Works very well if you stick with it...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 30/June/2010 at 12:15pm
That's a great system.  Some go as far as 5 houses on either side of the client's home and then match it on the opposite side of the street.  Yours I like better because these days the chance that anyone know the people further away than next door or directly across the street is fading fast.  Good suggestion.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote awedge Quote  Post ReplyReply Direct Link To This Post Posted: 30/June/2010 at 3:48pm
Yeah, it is a pretty good system although I can't take the credit. I learned this one some 25 or so years ago when I was an assistant manager at Stanley Steamer and it kinda stuck.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aqualityassured Quote  Post ReplyReply Direct Link To This Post Posted: 26/July/2010 at 9:07pm
Great Idea! I will give that a try.  Thanks.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote westcovina Quote  Post ReplyReply Direct Link To This Post Posted: 07/January/2011 at 7:10pm
Lots of leg work. When you go you should knock on the door while you are there. All they can say is no.
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