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Commercial Floor Cleaning Machines

Marketing and promotion discussion
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John L View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru


Joined: 29/November/2004
Location: I'm Right Here!
Status: Offline
Points: 4013 		Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 23/March/2007 at 8:36am
Originally posted by Rick/Magic Rick/Magic wrote:

KEEP IT SIMPLE, people, KEEP IT SIMPLE...customers don't know (and don't care) who has the greatest truck-mount in the world...they just want their carpet cleaned...with the least hassels as possible...put yourself in their shoes...they don't want a sales pitch...they just want you to clean their carpet as quickly as possible and you to get out so they can get on with their lives...and they want to be able to trust you to do the job right...and believe me, price is not that important...they don't want referal programs, or any other programs that complicate what they want from you...clean carpet...learn the difference between "feature" and "benefit" when you do any advertising...
 
Some customers DO care..
 
I ran portys for 15yrs and TMs for 5 and from my experiences many do care what you clean with...
 
I was turned down about 5 times by NEW customers when i pulled in their driveway with a porty in a hachback car or a mini-mini-van..
 
And always was thinking "I feel like a fool using this piece of plastic crap, hope they don't cancell on the spot! Which a few did...
 
CUSTOMER: Where's your big machine in the Van? Unhappy
 
ME: I would show them my porty...Dead
 
CUSTOMER: Oh no, your not cleaning my carpets with that, I can rent one of them...Angry
 
The rest of your post is on target...Big smile
 
 
 
 
 
 
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nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4656 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 02/June/2006 at 10:19am
Smile

Edited by nightrider - 22/November/2007 at 11:37am
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Babs View Drop Down
Newbie
Newbie


Joined: 26/September/2005
Location: Australia
Status: Offline
Points: 7 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Babs Quote  Post ReplyReply Direct Link To This Post Posted: 02/June/2006 at 10:10am

Hey Knightrider, I just posted you regarding your TM.

Put all the nit picking aside and I intend no offence to others on here you seem to really have it down patt.

I would like to pick your brains regarding advertising, I am spending thousands a month in flyers to homes, the response has been pretty good though I put it down to my closing ratio and getting the booking on the enquirery.

Though I need more calls coming in, and have been considering the yellow pages, but I did not think it was worth having a smaller add. A half page here in Australia is about 30K p/a scared me off a bit though it could be worth it.

And your comment regarding radio got me thinking also.
 
I would appreciate any advice or foresight ideas from yourself to help me in my fairly new businessseen as it wont conflict with you in USA.
 
Some of the best advice I have received in my life have been from guys like yourself who have done the hard yards.
 
If you like you can email me direct.
 
Thank you,
 
Babs.

 

 
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OxyMagic View Drop Down
Newbie
Newbie
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Joined: 15/March/2006
Location: United States
Status: Offline
Points: 1 		Post Options Post Options   Thanks (0) Thanks(0)   Quote OxyMagic Quote  Post ReplyReply Direct Link To This Post Posted: 15/March/2006 at 11:13am
Good post.  Thanks for the info for us newbies.  Looking forward to learning a lot about cleaning and adding some info of my own to these posts.
OxyMagic of Indianapolis
Carpet Cleaning Powered by Oxygen
http://oxymagiconline.com/indianapolis
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jtuseo View Drop Down
Carpet Cleaning Specialist
Carpet Cleaning Specialist
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GULLY

Joined: 23/November/2005
Location: United States
Status: Offline
Points: 681 		Post Options Post Options   Thanks (0) Thanks(0)   Quote jtuseo Quote  Post ReplyReply Direct Link To This Post Posted: 22/February/2006 at 11:41pm
I know those guys to. Im my city they have their mail out flyer advetizing 2 rooms $19.95 They really are a disgrace
WWW.PREFERREDCARPETCLEANING.COM
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Erik06Erik View Drop Down
Newbie
Newbie
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Joined: 01/June/2005
Location: United States
Status: Offline
Points: 13 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Erik06Erik Quote  Post ReplyReply Direct Link To This Post Posted: 06/June/2005 at 11:14am

To americian cleaning guy

Boost your web site popularity by creating signiture every time you post a reply. We also use the rotovac technology and we spend all of our time optamizing our web site. In fact our web site is our number one marketing tool. Set your signature by going to EDIT PROFILE, then uses the forum code to set your link to your page like we have at the bottom of this post. Every time you post a message on this or any forum you will increase your site's popularity in the eyes of search engines.  Just a little tip we paid big bucks to learn!!!



Edited by Erik06Erik
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 27/March/2005 at 12:13pm

Well said AC....  no one like a hostage in their own home....  Tech's pressure sell because it makes the boss happy...

300% and 400% upsell makes everyone happy except the customer, that will most likely never use your service again
www.mr-steamer.com
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Americancarpet View Drop Down
Groupie
Groupie
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Joined: 14/March/2004
Location: United States
Status: Offline
Points: 56 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Americancarpet Quote  Post ReplyReply Direct Link To This Post Posted: 27/March/2005 at 11:29am
I make a nice profit without having to upsell. If I don't think they need protectant then I don't try and sell it to them. One of the major problems with this industry today is high pressure sales. People call companies because they offer a good job at a fair price and then when they show up to clean all they want to do is sell you extra stuff. That leaves a VERY BAD taste in a customers mouth and gives the overall industry a bad reputation. Kinda like a used car salesman......not all of them are golddiggers and not all are out to cheat you but the stigma that has followed the profession has haunted them for many years. I'm not saying that you shouldn't try to upsell a little but don't try and take the person to the "cleaners" (no pun intended) with the charges. Rather than sell them something they don't really need....try selling them something they DO need. Like a service plan! 
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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701 		Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 27/March/2005 at 9:52am
Mr.Steamer: You are right SGK is a real winner?Guitar
Just My opinion
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 21/February/2005 at 4:50pm
It's great to work for yourself... but it's also great to get all that experience with all the calls the big guys get
www.mr-steamer.com
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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701 		Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 21/February/2005 at 4:04pm
Well I if you don't believe me ask Steamer?Guitar
Just My opinion
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 21/February/2005 at 3:00pm
 couldn't have said it better myself
www.mr-steamer.com
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doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701 		Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 21/February/2005 at 2:49pm

Mr. Steamer went down to the GTA

He was looking for a sole to steal

He was in a bind and a way behind

And he needed to make deal

The devil said my neame is Earl

And it might be a sin

But I will only tell you once you son of a gun

I am the BEST THRE HAS EVER BEENGuitar



Edited by doug
Just My opinion
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MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 21/February/2005 at 2:26pm

it's been about 10 years doug....

I'm a man that is willing to work for the devil... thats the only way one can be intoduced to true evil
www.mr-steamer.com
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