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How can I sell more protection?

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CompleteSeal View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote CompleteSeal Quote  Post ReplyReply Direct Link To This Post Posted: 09/April/2009 at 2:41am
Some good tips here, "always sell value", "always sell honestly", "don't over-sell your product" "always give the customer what they need".
 
Try this tip: "SELL A PRODUCT RECOGNIZED WORLDWIDE AS THE BEST".
 
Tell the customer to go to CompleteSeal.com,...and that because you are an authorized CompleteSeal Service Outlet you can protect their investment (including anything else in their home) while you are here.
 
 
DuckCountry, Bush had a 30% approval rating, but the Congress had an 18% approval rating, so the very same voters then decided to give the dumb idiots in Congress a carte blanche by voting in another dumb idiot...talk about your dumb idiots!!! Clap
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doug View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 10/April/2009 at 12:27pm
Originally posted by duckcountry duckcountry wrote:

You keep thinking that way doug.  It works for you.
If deceiving you customers works for you than more power to ya?
Just My opinion
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Post Options Post Options   Thanks (0) Thanks(0)   Quote LArugcleaning Quote  Post ReplyReply Direct Link To This Post Posted: 14/July/2010 at 9:55pm
Get a partner buddy.
Example if your product is shampoo then find a partner whose also selling conditioner: So you have Shampoo and Conditioner. In that way you not alone gain from what is sold but both of you. What your protection for if nothing to protect.
So find a partner.


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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 14/July/2010 at 10:42pm
So if I sell Viagra I should partner with a Trojan rep, right?
It's ORY GUN, not OR A GONE. Learn to talk.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote greenclean_adam Quote  Post ReplyReply Direct Link To This Post Posted: 22/October/2010 at 5:45am
Originally posted by Soil Lint Green Soil Lint Green wrote:

So if I sell Viagra I should partner with a Trojan rep, right?


LOL

i'm not so keen on the hard selling. imo you should be fair with your strategy. offer it and explain why. offer it at whatever price you want but don't trick the customer into wanting it.



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Post Options Post Options   Thanks (0) Thanks(0)   Quote Carpetologist Quote  Post ReplyReply Direct Link To This Post Posted: 25/October/2010 at 1:40pm
Chemspec offers a very simple show & sell technique.

Blotter Teflon treated on one side showing coffee spill on treated and un-treated.

It doesn't get any simpler than this and is very impressive. I find it hard to believe that carpet cleaners don't at least ask if you want it. The hard sell has already been done for you on T.V.



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Post Options Post Options   Thanks (0) Thanks(0)   Quote CompleteSeal Quote  Post ReplyReply Direct Link To This Post Posted: 25/October/2010 at 2:55pm
The problem with Teflon or any "coater" is that it fractures when walked on, or cleaned. Under a microscope it looks like Normandy beach. The fractured and so called "protectant" then hangs on to dirt more so than if there was no protection at all. This makes it harder for the customer AND the carpet cleaner to clean later. In addition to this problem (as if that weren't enough) where the coater fractures, there are then bare fibers exposed to permanent staining.
 
 
Hope this is helpful.
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 26/October/2010 at 1:25am
I suggest you don't try to sell it.  It is part of a restorative cleaning service that brings the carpet back to new or near new.  Sell the service, not the individual component of the service.

I clean but I also go beyond clean with our carpet restoration service.  You'll think I replaced your carpet with my exclusive signature revitalizing process.  I have better luck focusing on the benefits that fact/feature in any sales situation.  If done right, the price is justified in the buyers mind.

Again, stop dwelling on a single component.  The customer is more concerned with what they get that what goes into it.
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Carpetologist Quote  Post ReplyReply Direct Link To This Post Posted: 26/October/2010 at 5:32pm
If what you are saying and showing is true you are showing it to the wrong people. You need to do a selling job to the carpet manufacturers as the largest in the world are still using Scotchgard and Teflon.

I see a BIG window of opportunity for you...go get them! OK

Originally posted by CompleteSeal CompleteSeal wrote:

The problem with Teflon or any "coater" is that it fractures when walked on, or cleaned. Under a microscope it looks like Normandy beach. The fractured and so called "protectant" then hangs on to dirt more so than if there was no protection at all. This makes it harder for the customer AND the carpet cleaner to clean later.

I myself over the years have witnessed the opposite and I have found that Teflon coated carpets clean much easier than ones that have not been treated.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote greenclean_adam Quote  Post ReplyReply Direct Link To This Post Posted: 26/October/2010 at 7:46pm
where can you got those cards from Carpetologist ? i'd love some to show off what can be done but never seen any in ukView Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote vacman2000 Quote  Post ReplyReply Direct Link To This Post Posted: 11/December/2010 at 7:22pm
I get stain protector 9 times out of ten, then next ten jobs i get 8 of them.
I know my carpets and upholstery, I know what carpets will come up like new, just by looking at them, so what I do is to mention the protector before I start. I WILL tell the customer that I will bring their carpets up like they were new, then I point to a spot that has never been walked on, then I back track a little in the same breath, and say almost every mark will be out.

So I put down my prespray, starting from the lounge area up to the bedrooms.

When I start to clean, I will clean half way into the wear area and up to the sofa, then I will call the customer back into the room, and remind them about my promise to get them looking like new, now they are coming up like new, then i say if i was you I would have them protected, to keep them looking like this for longer.

It works without having to tell lies.
Then when I finish the job and all is hunky dorrie, I write a note to 6 of their neighbours saying Mrs Jones has had her carpets cleaned to day and she is over whelmed by the way they have come out looking like new, you get a lot of refural this way.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote moreforles Quote  Post ReplyReply Direct Link To This Post Posted: 26/December/2011 at 5:18pm
Originally posted by Cenmar Cenmar wrote:

Does anyone have a good method for selling protection? I only seem to sell it half the time and I need to increase my tickets.
 
Any help is appreciated.
 
Thanks-


One carpet cleaning company that I used to work for, used to use a sample, by dipping small carpet strips (about 2" wide and 12" long) half way in a bucket of scotch guard and letting it dry for a few days, then he would use scotch tape and tape them together and use few of them in the doorway for a while.

Then had us (cleaning crew) do a little demonstration under the sink with the 2x12 strips, showing how much easier the treated side cleaned up, it got a few more sales than just bring up "do you want any areas scotch guarded?"

Myself, I don't use or sell it, since I saw a study some years back about teflon building up in the human body, and while they hadn't linked it to any medical problems at that point, it's my feeling that anything that builds up and stays in the body, can't be a good thing, and eventually they will link it to some proplems, or diseases(s)  Much like the problems now being linked to Aspartame and other artificial sweeteners, and even asbestos, which everyone thought was great and safe when it was first being used.

but when customers ask about it, I tell them it's available and they can still pick up cans of it at Walmart or Kmart, and apply it when I get the carpet clean, either while it's still wet or after it dries, but tell them if they do wait, make sure that they vacuum it thoroughly before applying the scotch guard to the traffic areas or furniture

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Post Options Post Options   Thanks (0) Thanks(0)   Quote moreforles Quote  Post ReplyReply Direct Link To This Post Posted: 26/December/2011 at 5:28pm
Originally posted by Carpetologist Carpetologist wrote:

If what you are saying and showing is true you are showing it to the wrong people. You need to do a selling job to the carpet manufacturers as the largest in the world are still using Scotchgard and Teflon.

I see a BIG window of opportunity for you...go get them! OK

Originally posted by CompleteSeal CompleteSeal wrote:

The problem with Teflon or any "coater" is that it fractures when walked on, or cleaned. Under a microscope it looks like Normandy beach. The fractured and so called "protectant" then hangs on to dirt more so than if there was no protection at all. This makes it harder for the customer AND the carpet cleaner to clean later.

I myself over the years have witnessed the opposite and I have found that Teflon coated carpets clean much easier than ones that have not been treated.



Treated carpets do usually clean up easier, if the customer doesn't wait too long and either over soils the carpets or due to high traffic, the treatment is walked off the carpet, but when not applied or mixed correctly, either watered down, or mixed or applied to heavily, the carpets do seem to soil faster and vacuuming by the customer doesn't clean as well as they like.   I've heard and seen that in the past, but now with most carpets being scrocth guarded in the factory before being shipped, it seems the quality of the carpet is such that newer carpets don't seem to hold out as long as those produced in the past.  And that doesn't have anything to do with scotch guard, but when customers say their carpet is only 3 or 4 years old, and cleaning has little or at least not the cleaning results they're looking for, it's sometimes hard to convince them to spend the money to have them re-Scotch gaurded, since they are generally the type of customers that don't give a crap about their carpet until a carpet cleaner is at their door or in the house.... then it's "is that all that will come out" or "can you go across this area again, and again...?"

and I usually will give them a second pretreatment and rinse, even when I'm sure that it won't help.... although on a few "rare" occasions, it did seem to help or at least the customer thought it did

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Post Options Post Options   Thanks (0) Thanks(0)   Quote moreforles Quote  Post ReplyReply Direct Link To This Post Posted: 26/December/2011 at 5:59pm
Originally posted by duckcountry duckcountry wrote:

I price my jobs with protection included.  That way a competitive bid would need to include the fiberguard or we are comparing apples to oranges - I have my level of service up hereUpper and their skeleton cleaning service is down hereDowner

A Yugo is a car and so is a Rolls.  But equal they are not.


I like that "the car comparison" but think I would have to offer a with and without price, just to keep some low baller's from getting too much work.  that being said, it's apparent that you aren't targeting cheap price chasing customers, and there's nothing wrong with that, in fact, it's probably the best way to go.

I've never really targeted the bottom of the barrel, can reach them easily..... have always told myself and some customers that my price is in the middle, always cheaper cleaners out there as well as companies that charge a lot more for the same/similar service.   But being older and tired of working so much, my prices will be climbing substantially when I relocate and rename the company in the next 3 - 4 months. 

when I was selling scotch guard, I billed it at on quarter the cleaning price and did offer the deodorizers free with scotch guard purchase, and as long as they didn't have an actual odor - pet/water damage issues, the rinse agent as well as the pre-treater I used had enough smell that I never had a complaint about the deodorizer, even when I didn't fiscally apply one.   that's one of the reasons why I pay the overpriced cost for Hydra Dry, at over $40 for 6 lbs now, the smell makes using deodorizers as just a fresh smell unnecessary.
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