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nightrider 
Marketing Master 
Joined: 12/March/2004 Status: Offline Points: 4656 |
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 Posted: 31/October/2006 at 7:08pm |
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STEAMER WHAT IS IT THAT YOU ALWAYS MISS THE POINT.
Forget the word FREE........People are not getting their carpets cleaned for FREE..............They are making a donation to the charity, at most time triple what you would have normally charged them to clean their carrpets.
The money goes to a good cause, you get the reconition for supplying the material/labour from the goodness of your heart.
You receive a receipt from the charity up to $ 1000.00/week for tax purposes.
Trole4us...............T.V - Radio - Magazine and other advertising is all done in advance..........YOU ARE A SPONSOR OF THE CHARITY.
Steamer / Trole4us..........Is this a little clearer.
Trole4us.....Sorry if I come accross insulting, I just get pissed when I see people get mislead by advertising.
Nightrider Edited by nightrider - 31/October/2006 at 7:56pm |
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trole4us
Newbie 
Joined: 29/October/2006 Location: Florida Status: Offline Points: 25 |
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Posted: 31/October/2006 at 6:35pm |
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nightrider, i feel very bad now cuz you guys say i paid away more then what you guys spend on advertizing.
but, i have no choice... that is the price here, and they dont give more discounts. (believe me i tried) i look for alot of way to advertize my new business. the only magazine that send out books evry week is the magazine that im using. im not a rich guy and not a lack of brains but i saved money to start my business. i came here to learn new things about diffrent ways to advertize my new business. and i hope you can still help me with that cuz you have more experience. the idea with the charity organizations sounds good, but how do you know that after i cleaned them the carpet for free the talk about that on TV, RADIO OR WHATEVER..? |
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MR. STEAMER
True Patriot 
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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Posted: 31/October/2006 at 6:17pm |
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Sorry NR free carpet cleaning sets off RED FLAGS for me... In my life time I have won soooooo much free trips free tv's free sex
but you can bet I paid for it in the end DOUBLE TRIPPLE...
When you say FREE people say WHATS THE CATCH.....
I run more fun ads....food passes... movie passes...
Right now until X-MAS I'm running $40 Fridays...Steam Clean any one room for $40.....only on Fridays
These kind of things make it fun for the customer and it doesn't set off the red flags...
Give away till it hurts after they pay full price for your cleaning.
I look at it this way once free always free.... you never want to give your service away for free just to spread you name..
I would never want to be known as the FREE GUY
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 31/October/2006 at 3:57pm |
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Steamer...........I had up to 5 truckmounts, made alot of money, spent alot of money, but the bottom line was I never really made any money........it was just a game of catch up from season to season..........The only real money I made was the cash my guys brought in and the odd cash job I did myself...................
My previous post was not about advertising but rather a concept to get your name out there for FREE to attract new customers, the free-be's are just a marketing ploy.......the yield from that ploy is endless contacts.
When I did that in the 80's I met people in high positions who hired my company just because I was a nice guy doing things for charity , I also donated 10% of profits to needy organizations .
Advertising is a great tool, ........so is a mitre saw........but if you don't know how to use those tools...............They are useless.
Nightrider
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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Posted: 31/October/2006 at 3:14pm |
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I did a lot of work that paid for the advertising....lol
but not much else....lol
but it has been a great year of repeat business without the cost of advertising...
but I only wished I had done more
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doug
King of the One Liners 
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32701 |
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Posted: 31/October/2006 at 1:34pm |
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Work or advertising??
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Just My opinion
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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Posted: 31/October/2006 at 1:27pm |
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NR gimmicks make you look cheesey.....Don't play with free carpet cleaning.
You want to make money??? you got to put out more advertising than you need.... do all the paks in your area... drop ads weekly in the local news paper...label your vans...make everyone you know drive with your ad on their back glass...Busses...Local Radio...those bastards over at the realestate offices....Yellow pages
I know what your thinking...
10 grand a month easy right.....YUP!
but instead of booking 20 to 30 calls for the month you book 200 to 300 calls
yes so you're only breaking even
yes you're working like a dog
yes all your money is going to the advertisers
But if you have done a good job...you have one of the greatest customer lists after a year...
I didn't do enough
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 31/October/2006 at 1:02pm |
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I never heard so much dribble from a thread as this one. First it starts off with dumb comments how trole4us spends $ 1000.00/week on advertising only to perhaps break even when the fat lady sings.
Trole4us..........either you have too much money or a lack of brains............I think I'll go with the lack of brains and an overworked imagination.
If you or anyone else wants to blow $1000/week in advertising, this is how you do it...............approach all the charity organizations in a 50 mile radius and offer FREE carpet cleaning as a promotional stunt in return you receive FREE advertising from Radio, T.V , Magazines , Talk Shows , Banners , Word of Mouth , Flyers , Newsletters , advertising from other major companies also offering Free time or services to the cause. The possibilities are endless............all for the price of investing $ 1000.00/week in Free carpet cleaning ( or whatever services )
The return is GREAT, and at least you get a Bang for the Buck.
Nightrider
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 31/October/2006 at 12:24pm |
 All you need is Flyers sent out for FREE.... lol!!
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trole4us
Newbie
Joined: 29/October/2006 Location: Florida Status: Offline Points: 25 |
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Posted: 31/October/2006 at 3:28am |
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MR. STEAMER , you right cuz i never got 1-3 percent on my advertizing. i wish!
100,000 household and got maybe 10 phonecall, it's not even 0.01 percent. |
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14544 |
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Posted: 30/October/2006 at 5:47pm |
thats 250 000 per month...it's been pretty consistant I did it all 2005 and parts of 2006
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www.mr-steamer.com
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danmarck82
Carpet Cleaning Specialist 
Joined: 08/February/2004 Status: Offline Points: 618 |
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Posted: 30/October/2006 at 4:47pm |
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When you first start , unfortunately covering you ad is all that happens sometimes. 1-3% call back is all you can expect. $1000.00 advertising @ month is a lot for a one unit operation. commercial accounts are going to be necessary as a back up and those take some leg work to get.
Keep plugging away. Don't let your advertising become an Ego Trip. The advertising either works or you have to FIRE it. and move on . A nicely lettered Van and a lot of business cards and a good pair of shoes is well placed money when first starting $ 1000.00 in this area will last a lot longer than one flyer and will serve you well in the long haul. |
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Rampage
Newbie
Joined: 14/October/2006 Location: United States Status: Offline Points: 24 |
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Posted: 30/October/2006 at 2:12pm |
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My kids must be working overtime to find that other .1% that they bring in...
 ..lol.
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4656 |
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Posted: 30/October/2006 at 1:55pm |
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All you need in Floria is a good vacuum cleaner..........................99.9 % of all dirt is sand.........
nightrider
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