New Rotovac 360� Video Wow Factor!

I have gotten pretty quick at emptying and refilling so the process is not a big deal to me, it perhaps takes an extra 10 minutes max, but I plan on refilling once per area.  One thing that I have been working on is my cord management while I clean and that has helped a lot.  I only have to put my machine over the chords once per clean job.  I don't know if that makes sense or not, but it has really cut my time a lot.  As for time, hey if you are a new business, you have all the time in the world, but your client might not.  I always let my customers know I take the time it takes to do the job right.  I say, "the other guy is going to come in and spray a little water around and get the surface dirt, and in 2 months your carpets will look dingy again.  It is not new dirt being brought in, it is the old dirt working its way to the surface that was left behind."  People are usually like -oh wow.  It is funny, but I have found, when you sell people on a level of service, they are willing to pay for it.  So some jobs that would have been $150 for the other guy, I charge $200 and people are thanking me, and giving referals.  I don't know about you guys, but word of mouth is golden.  I also have a few tips on building your name.  If you want some tips I am happy to give them but you, but you must identify your working area/market, I am not about to tell secrets to people in my potential market.

If you are trying to build a business, the first thing you should think about, is how you are going to get-out of the business.  Be sure to choose a name that can be sold.  Like - "Bills Carpet Cleaning" can't be sold to another person, but "Shine Carpet Cleaning" can be.  That is step one, it may sound silly but that is the first thing you should think of.  The second thing you should think of is, how can I get to my market in the midst of all the noise of other advertisers.  Rather than try to compete with the big boys, you should seek to reposition your competition, rather than try to compete with them.  For instance, I sell people on the rotovac -how?  My pamphlet has a picture of the guy with a wand working, and a picture of my rotovac.  I show them how the other guy is going to go through and get the surface dirt, and how I pull the dirt from deep in the carpet, keeping the carpets looking fantastic for longer.  People seem to eat that up.  If you are looking to build a "brand" you need to get in the minds of people.  I decided to go with magnets that stick to the fridge.  It cost me a pretty penny but I was able to go to the houses that I want to work in - ie the rich nice area.  I stuck them near the mail box, and I have been getting calls.  The investment is definately long term.  I figure people will keep the magnet, and when they need someone, they will go the yellow pages, and see my add that looks just like their fridge magnet.  Anyhow, that is where I am at in the process.  I also advertise in the restorative qualities to apartments.  They like the idea of restoring rather than replacing.  So what level of client are you after?

I am sorry, I just don't understand what you are saying in your last post.  How about my employees?  They love it!  The 360 is the cats meow, and I am done telling people about it, because I don't want competition.  Hey all you old carpet cleaners out there - don't by the 360, it sucks.  (Secretly, I going to take all your clients with my new machine)

I think he was saying that some people would claim to wand with results just as good as the 360, though others are more willing to admit the benefits of the 360, especially employees who aren't typically as willing to put as much into wanding as an owner/operator.

Now I think you have it.  The only benefit to a portable is that you can close the doors behind you -ie banks etc. that might like that.  A truck mount with added degrees is definately worth noticing. 

Alright man, this is the last time I am going to say it, The 360 is great.  For those of you doubters, don't buy one, leave all the profits for us. 

Carpetoligist, how many loonies for a 360 from you guys?  I may be interested in another one.  Thanks.