Some lady asked me

I only pay $85 a month on my wee lil YP ad.

even it barely pays for itself

yet I have more than enough work to keep one van busy

referrals are much cheaper

as for the realtor book,I tried it last year and it paid for itself,but the coupons for 10% off that I give to Century 21 every month for all new buyers are much cheaper and generate more phone calls

Yellow page ads are a waste of money. As long as your name is in there.....that's all you need....I spent about 4000-5000 per year in yellow page ads over the last number of years........I also track where our sales come from and It's not from yellow pages. We had one call from our 350 per month ad last year. When I was flipping thru old customer lists I found this customer on the old list.....she called on a saturday for a water damage job........I phoned her and asked her about the call and she responded......I only looked in the yellow pages to find the number faster and if you had not been in there i would have went to the white pages. I was sick!!!!

I thought my investment had paid off since it was a very substantial job....but I found out different,

If you are spending any of your hard earned dollars on advertising...make sure you do a little research to see what is actually working....Don't make the same mistake I did and assume it's working....you might only be fooling yourself.

cmaster he would of made a killing but you can't hold down a wild Mustang.

I had an ad running in 1985, 2 1/4 x 4 /14 colour, Montreal phone book only $ 330.00 French $330.00 English =$660.00/Month  Money generated by Yellow Pages =enough to pay them only.......I worked for free basically to support Yellow Pages.

                              Nightrider