Promotion Budget

Steamer...........I had up to 5 truckmounts, made alot of money, spent alot of money, but the bottom line was I never really made any money........it was just a game of catch up from season to season..........The only real money I made was the cash my guys brought in and the odd cash job I did myself...................

 

My previous post was not about advertising but rather a concept to get your name out there for FREE to attract new customers, the free-be's are just a marketing ploy.......the yield from that ploy is endless contacts.

 

When I did that in the 80's I met people in high positions who hired my company just because I was a nice guy doing things for charity , I also donated 10% of profits to needy organizations .

 

Advertising is a great tool, ........so is a mitre saw........but if you don't know how to use those tools...............They are useless.

 

                                               Nightrider

nightrider, i feel very bad now cuz you guys say i paid away more then what you guys spend on advertizing.

but, i have no choice...
that is the price here, and they dont give more discounts. (believe me i tried)

i look for alot of way to advertize my new business. the only magazine that send out books evry week is the magazine that im using.

im not a rich guy and not a lack of brains but i saved money to start my business.

i came here to learn new things about diffrent ways to advertize my new business. and i hope you can still help me with that cuz you have more experience.


the idea with the charity organizations sounds good,
but how do you know that after i cleaned them the carpet for free the talk about that on TV, RADIO OR WHATEVER..?

Troles4us, I have one small ad in the newspaper ($350 a month), I have this distributing company to drop off doorknob hangers every 4-6 months or so in nice neighborhoods ($175...If I remember correctly for passing out 2000 hangers), And I give out Spotters to every client. Thats about it.

nightrider wrote: Iapproach all the charity organizations in a 50 mile radius and offer FREE carpet cleaning as a promotional stunt in return you receive FREE advertising from Radio, T.V , Magazines , Talk Shows , Banners , Word of Mouth , Flyers , Newsletters ,  advertising from other major companies also offering Free time or services to the cause.                                            Nightrider

SMELLS LIKE OLD FORT TO ME! CHEESEY!  Why would any one want to associate their charity with your crap little carpet cleaning outfit???WHO IS MOST LIKE GOING TO WRECK MORE sh*t THAN YOU CLEAN!!!!!!

Seriously their are secrets to a good advertisment....Check these reports out and i know nightrider will have something negative to say but these guys make millions advertising.>>>>>

Amazing ad copy secrets -- 12 step formula for writing ad copy that SELLS

http://tinyurl.com/7zwnb

How to write KILLER headlines, profit pulling ads, push button easy.!!!

http://tinyurl.com/cuvc6

This year I have given about $2000.00 of 50.00 Gift certificates to people
who are throwing benefits for someone who is ill or what have you. The gift certificate cost you maybe $2.50 to print on your computer , they are sold at silent auction where friends and family of the individual bid to purchase your gift cert. ( we ask that they have a 25.00 Minimum Bid ). Money goes to the person in need. and you get a new customer
with a 50.00 Gift certificate.

I have received some good high end customers with $350.00+ jobs and referrals. It has been good and you also look good to the people who know you helped a friend in time of need.

WiN !! Win ! Win Minimum investment. Good PR. Small Risk. Good Potential. I will track them and their referral with my Castlebrook Software and continue to build from there.


P.S. Expect over half the people " never " redeem the coupon.... it is either lost, or expired or whatever. no direct lose to you.


This isn't start up strategy here but a low cost tip for additional business for anyone in this business.
    

Edited by danmarck82 - 31/October/2006 at 10:16pm

danmarck82 wrote: This year I have given about $2000.00 of 50.00 Gift certificates to people who are throwing benefits for someone who is ill or what have you. The gift certificate cost you maybe $2.50 to print on your computer , they are sold at silent auction where friends and family of the individual bid to purchase your gift cert. ( we ask that they have a 25.00 Minimum Bid ). Money goes to the person in need. and you get a new customer with a 50.00 Gift certificate. I have received some good high end customers with $350.00+ jobs and referrals. It has been good and you also look good to the people who know you helped a friend in time of need. WiN !! Win ! Win Minimum investment. Good PR. Small Risk. Good Potential. I will track them and their referral with my Castlebrook Software and continue to build from there. P.S. Expect over half the people " never " redeem the coupon.... it is either lost, or expired or whatever. no direct lose to you. This isn't start up strategy here but a low cost tip for additional business for anyone in this business.

Now this is true... I've done this.... but NR your crap I don't believe