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Promotion Budget |
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trole4us 
Newbie 
Joined: 29/October/2006 Location: Florida Status: Offline Points: 25 |
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 Topic: Promotion BudgetPosted: 30/October/2006 at 12:36am |
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hii,
i would like to know how much you guys spending for promotion?! what is the best method to advertize my carpet cleaning business? right now im spending almost 1,000$ a week for full page on weekly magazine. this magazine is FREE and maild to 100,000 people. right now i just cover my expenses but im sure in couple of weeks it will be better. thanks. |
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nightrider
Marketing Master 
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 30/October/2006 at 12:54am |
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Oh Yeah............A couple of weeks should do it,.......... was the magazine mailed to 100,000 people or homes. If it is homes then you may be getting calls from 300,000 people or more. How many phone lines do you have, and how many people to staff the phones.
Nightrider
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Ninja-wand
Journeyman 
Joined: 03/June/2005 Location: United States Status: Offline Points: 427 |
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Posted: 30/October/2006 at 1:53am |
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Thats just waaay too much to spend on advertising IMO.
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I'll make you TAP OUT!!!
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MR. STEAMER
True Patriot 
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 30/October/2006 at 7:21am |
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it must be working.....
is it working??? 1000 a week is a lot...but if it's working...it aint that much..
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www.mr-steamer.com
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trole4us
Newbie
Joined: 29/October/2006 Location: Florida Status: Offline Points: 25 |
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Posted: 30/October/2006 at 10:28am |
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mmm...
nightrider yes , i mean 100,000 Household. and i got only 5-10 jobs a week... so i dont need to hire more people to answer the phone calls. i live in florida state and we have alot of competitors, on the same book\magazine we have another 4 and sometimes 5 carpet cleaners. Ninja-wand, what king of advertizing you do?! MR. STEAMER , right now like i said i work to cover the expenses but i hope it will be better in future... |
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 30/October/2006 at 1:55pm |
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All you need in Floria is a good vacuum cleaner..........................99.9 % of all dirt is sand.........
nightrider
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Rampage
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Joined: 14/October/2006 Location: United States Status: Offline Points: 24 |
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Posted: 30/October/2006 at 2:12pm |
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My kids must be working overtime to find that other .1% that they bring in...
 ..lol.
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danmarck82
Carpet Cleaning Specialist 
Joined: 08/February/2004 Status: Offline Points: 618 |
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Posted: 30/October/2006 at 4:47pm |
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When you first start , unfortunately covering you ad is all that happens sometimes. 1-3% call back is all you can expect. $1000.00 advertising @ month is a lot for a one unit operation. commercial accounts are going to be necessary as a back up and those take some leg work to get.
Keep plugging away. Don't let your advertising become an Ego Trip. The advertising either works or you have to FIRE it. and move on . A nicely lettered Van and a lot of business cards and a good pair of shoes is well placed money when first starting $ 1000.00 in this area will last a lot longer than one flyer and will serve you well in the long haul. |
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 30/October/2006 at 5:47pm |
thats 250 000 per month...it's been pretty consistant I did it all 2005 and parts of 2006
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www.mr-steamer.com
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trole4us
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Joined: 29/October/2006 Location: Florida Status: Offline Points: 25 |
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Posted: 31/October/2006 at 3:28am |
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MR. STEAMER , you right cuz i never got 1-3 percent on my advertizing. i wish!
100,000 household and got maybe 10 phonecall, it's not even 0.01 percent. |
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 31/October/2006 at 12:24pm |
 All you need is Flyers sent out for FREE.... lol!!
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nightrider
Marketing Master
Joined: 12/March/2004 Status: Offline Points: 4666 |
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Posted: 31/October/2006 at 1:02pm |
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I never heard so much dribble from a thread as this one. First it starts off with dumb comments how trole4us spends $ 1000.00/week on advertising only to perhaps break even when the fat lady sings.
Trole4us..........either you have too much money or a lack of brains............I think I'll go with the lack of brains and an overworked imagination.
If you or anyone else wants to blow $1000/week in advertising, this is how you do it...............approach all the charity organizations in a 50 mile radius and offer FREE carpet cleaning as a promotional stunt in return you receive FREE advertising from Radio, T.V , Magazines , Talk Shows , Banners , Word of Mouth , Flyers , Newsletters , advertising from other major companies also offering Free time or services to the cause. The possibilities are endless............all for the price of investing $ 1000.00/week in Free carpet cleaning ( or whatever services )
The return is GREAT, and at least you get a Bang for the Buck.
Nightrider
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MR. STEAMER
True Patriot
Only in the GTA Joined: 03/March/2004 Location: Canada Status: Offline Points: 14549 |
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Posted: 31/October/2006 at 1:27pm |
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NR gimmicks make you look cheesey.....Don't play with free carpet cleaning.
You want to make money??? you got to put out more advertising than you need.... do all the paks in your area... drop ads weekly in the local news paper...label your vans...make everyone you know drive with your ad on their back glass...Busses...Local Radio...those bastards over at the realestate offices....Yellow pages
I know what your thinking...
10 grand a month easy right.....YUP!
but instead of booking 20 to 30 calls for the month you book 200 to 300 calls
yes so you're only breaking even
yes you're working like a dog
yes all your money is going to the advertisers
But if you have done a good job...you have one of the greatest customer lists after a year...
I didn't do enough
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doug
King of the One Liners 
Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Posted: 31/October/2006 at 1:34pm |
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Work or advertising??
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Just My opinion
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danmarck82 wrote:
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