Textile Rinse

Yeah thanks, I took IICRC 101.

Canei...try reading this...may shed some light.

A good article on ph...testing, cleaning.>>>>

http://cleanfax.com/article.asp?indexid=6634781

royaltouch

The odd time I do decide to boost a bit with Extreme Clean by Pro's Choice...depending on the conditions. Then again every situation is different.

At the end of the day a few things matter to me...the effectiveness of my cleaning and of my time...and obviously...customer satisfaction.

Doug it seems you've been around this industry for a while...what have carpet cleaners done to create such a bad name for themselves. What I mean by bad name is I do run across clients that seem to think we're all the same...and it's just a matter of price point. "The cheaper the better, because there is no difference".

Care to shed some light? I'd love to hear your thoughts.

On another topic....Funny thing...every time Ted and I have a discussion in his shop...I always come back to this one thing:

With such a great area (KK's posts) to read and learn and ask questions...why is it that Marketing isn't one of the top topics. It has always baffled me. Such a great wealth of information yet it seems to get lost in the "my slide-in is stronger than your PTO...Do other cleaner's really think that sharing their great marketing ideas could possibly bankrupt them. I find that it's something we rarely address. And like I always say "I can't clean it if I can't sell it".

Yellow pages mistakes 101, Do flyers really work?, Where do I spend my hard earned dollars in marketing...and get results?

kind regards to all

royaltouch

Make as much money as you can cleaning carpets in the summer ...........save all your money...........buy a nice car and deliver pizza

                                 Nightrider

Royaltouch:  Mr. Steamer has branded me with that grand master thing.  I am just a simple carpet cleaner.  Marketing?  I have tried quite of the greats make a million plans even some of Joe Polishes can't lose schemes. Guess what they didn't work for me. The thing is I live in a tiny area so that does not leave me much room to advise on how in the hell in the city you are supose to get rich. Sorry I am not much help.

Adwa.........................Marketing cannot be learned in a classroom, or by just reading some marketing tricks that have worked in the past.............the best marketing plans come from within a persons conscience, creativity, persistance, and hard core selling attitude, and the finesse in packaging a sentiment into the equation, such as fear, love, cleanleness, sorrow, happiness, etc etc etc........If it's not in you, and you are not into it, then it's not for you...........If you can't call a restaurant and tell them you're from the health inspectors office and there was a complaint regarding the windows, tile floor and carpets being very dirty...........then go there after an hour of the call and offer your services for carpet cleaning at a discount price over another company, then you're missing the whole point of marketing..............In other words .........It's all bullsh*t..........you just have to make it look and smell nice.

                                Nightrider

Huh we are talking carpet cleaning... not selling blow-up dolls

How does one market carpet cleaning?.... apply your post to that nightrider

doug you have to get in the door first before you can start upstealing up selling

 

Doug.. it's more like Tasters choice... a flyer is a appetizer.... when they call you on the phone ... thats the drink... when you finally get there thats the entree

Edited by MR. STEAMER