BLAST FOR BUSINESS

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   1. Twelve Areas Your Advertising Won't Ever Fix

So when does your next "Blast For Business" start? You know the scenario. Sales are down. Gotta pump them up by throwing out a direct mail blast to the nearby zip code; gotta do an email blast with a discount offer. Gotta check this special deal from the radio or newspaper rep. Gotta spend more money hoping people will love a mediocre product from a cookie-cutter type of carpet cleaner. And, when it's not working, heck, just spend some more money! 

Here are twelve elements of your carpet cleaning  that your "Blast For Business" advertising won't ever fix:

Your product / service  
The customers experience of you or employees  
Your presentation ( do you look professional )  
Your equipment you bring into her home ( is it clean or all dirty from the last job ) Your exterior equipment ( Truckmount ) is it clean, lettered, logo, the exterior has to represent you on the interior.  
You or employee interactions with customers 
Your body odor, never enter a home smelling like a sewer, if you sweat alot have a change of clothes, soap and clean up before the next job 
Your ability of small talk, speak of the weather or something neutral, don't get into politics, religion, or current events. Never compliment their car or household items ( they'll think you're casing the joint )  
Your ability to satisfy your customers concerns, don't talk too much, listen more and ask  questions regarding her concerns. 
Your Customers perception of value. 
Your ability to be the mayor and connect with those whom you are doing business with in a diplomatic manner  
Your ability to create a WOW so your customers have something to tell others about, ( go the extra mile, offer to clean some loose rugs for free, clean her/his car carpet for free, anything just WOW them.)  
Your ability to define and differentiate Carpet Cleaning and be famous for something. 

What to do? Take those advertising dollars and allocate them into the areas above. You'll get a much higher return on your investment.  

Edited by nightrider - 28/September/2009 at 3:16pm

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nightrider Members Profile Send Private Message Find Members Posts Add to Buddy List Marketing Master Joined: 12/March/2004 Status: Offline Points: 4666	Post Options Post Reply Quote nightrider Report Post Thanks(0) Quote Reply Topic: BLAST FOR BUSINESS Posted: 28/September/2009 at 3:13pm
	1. Twelve Areas Your Advertising Won't Ever Fix So when does your next "Blast For Business" start? You know the scenario. Sales are down. Gotta pump them up by throwing out a direct mail blast to the nearby zip code; gotta do an email blast with a discount offer. Gotta check this special deal from the radio or newspaper rep. Gotta spend more money hoping people will love a mediocre product from a cookie-cutter type of carpet cleaner. And, when it's not working, heck, just spend some more money! Here are twelve elements of your carpet cleaning that your "Blast For Business" advertising won't ever fix: Your product / service The customers experience of you or employees Your presentation ( do you look professional ) Your equipment you bring into her home ( is it clean or all dirty from the last job ) Your exterior equipment ( Truckmount ) is it clean, lettered, logo, the exterior has to represent you on the interior. You or employee interactions with customers Your body odor, never enter a home smelling like a sewer, if you sweat alot have a change of clothes, soap and clean up before the next job Your ability of small talk, speak of the weather or something neutral, don't get into politics, religion, or current events. Never compliment their car or household items ( they'll think you're casing the joint ) Your ability to satisfy your customers concerns, don't talk too much, listen more and ask questions regarding her concerns. Your Customers perception of value. Your ability to be the mayor and connect with those whom you are doing business with in a diplomatic manner Your ability to create a WOW so your customers have something to tell others about, ( go the extra mile, offer to clean some loose rugs for free, clean her/his car carpet for free, anything just WOW them.) Your ability to define and differentiate Carpet Cleaning and be famous for something. What to do? Take those advertising dollars and allocate them into the areas above. You'll get a much higher return on your investment. Edited by nightrider - 28/September/2009 at 3:16pm

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STEALTH Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 30/September/2009 Location: San Francisco Status: Offline Points: 18	Post Options Post Reply Quote STEALTH Report Post Thanks(0) Quote Reply Posted: 02/October/2009 at 4:59am
	That is very true, looks like you have alot of years of business experience , I have a question for you nightrider, I did a job last night ( just got home actually ) and they asked me if I did nightly cleaning . They need a maintenance man everyday 7 nights/week to vacuum, clean the bathrooms, offices, take out the garbage, you know what I mean . I said I did and that I would get back to them with a price, trouble is, I don't know what or how to calculate how much to charge. Any ideas to help me with that nightrider or anybody else for that fact, does anyone else here do maintenance and not just carpet cleaning
	If you can see far enough you would be looking at the back of your own head

Carpet Cleaning Members Profile Send Private Message Find Members Posts Add to Buddy List Groupie Joined: 16/July/2009 Status: Offline Points: 39	Post Options Post Reply Quote Carpet Cleaning Report Post Thanks(0) Quote Reply Posted: 14/December/2009 at 2:27am
	You can charge 0.30-0.50$ per sq.ft.

nightrider Members Profile Send Private Message Find Members Posts Add to Buddy List Marketing Master Joined: 12/March/2004 Status: Offline Points: 4666	Post Options Post Reply Quote nightrider Report Post Thanks(0) Quote Reply Posted: 14/December/2009 at 4:35pm
	You could charge .50 sq. ft................that will WOW them..........that will make you stand out......................All the way to the back of the line Nightrider

John L Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013	Post Options Post Reply Quote John L Report Post Thanks(0) Quote Reply Posted: 14/December/2009 at 9:05pm
	They want Janitorial services. Hourly rates apply here. Figure out how many hrs it will take to do. Lets say 4hrs per night How many employees will be on the job. Lets say you and 3 others. Their pay and all your expenses. You pay them $8hr and your expense is ?So you have to pay out $8 x 4hrs = $32 x 3 employees = $96 a day x 7 days = $672 a week for your employees.. Add your expenses for the week? Then bid double that amount.. Edited by John L - 14/December/2009 at 9:07pm

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