Winter marketing

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   Marketing carpet cleaning services in the winter can be a bit tricky, but it's definitely doable. One thing you can play up is the whole "fresh start for the new year" angle. Maybe offer special packages for post-holiday cleanups or promote the idea of starting the year with a clean and cozy home. Emphasize the benefits of getting rid of winter grime and allergens.

Also, don't forget to tap into the holiday spirit – offer some winter discounts or bundled services. Another idea is to highlight the quicker drying times in the colder months. People might be hesitant about cleaning in winter, thinking it'll take forever for carpets to dry, so use that as a selling point. And of course, hit up your social media game. Share some satisfying before-and-after pics and maybe throw in some winter-themed promotions.

Best Regards,
KingCarpetClean 

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KingCarpetClean Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 14/August/2023 Status: Offline Points: 30	Post Options Post Reply Quote KingCarpetClean Report Post Thanks(0) Quote Reply Topic: Winter marketing Posted: 31/October/2023 at 11:56am
	Marketing carpet cleaning services in the winter can be a bit tricky, but it's definitely doable. One thing you can play up is the whole "fresh start for the new year" angle. Maybe offer special packages for post-holiday cleanups or promote the idea of starting the year with a clean and cozy home. Emphasize the benefits of getting rid of winter grime and allergens. Also, don't forget to tap into the holiday spirit – offer some winter discounts or bundled services. Another idea is to highlight the quicker drying times in the colder months. People might be hesitant about cleaning in winter, thinking it'll take forever for carpets to dry, so use that as a selling point. And of course, hit up your social media game. Share some satisfying before-and-after pics and maybe throw in some winter-themed promotions. Best Regards, KingCarpetClean

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TipTopCleaning Members Profile Send Private Message Find Members Posts Add to Buddy List Groupie Joined: 05/October/2023 Status: Offline Points: 43	Post Options Post Reply Quote TipTopCleaning Report Post Thanks(0) Quote Reply Posted: 19/October/2023 at 5:23pm
	Promoting a carpet cleaning business during the winter months requires strategic planning to overcome the unique challenges of the season. Here are some tips to help you boost your business. Winter-Specific Promotions Offer winter-themed promotions or discounts to incentivize customers to schedule carpet cleaning during the colder months. For example, consider a "Winter Fresh" discount or a package deal. Highlight Quick Drying Times Emphasize your carpet cleaning process's quick drying times, addressing concerns customers may have about damp carpets in winter. Use this as a selling point in your marketing materials. Target Holiday Cleanups Capitalize on the holiday season by promoting post-party cleanup services. Many customers may be interested in refreshing their carpets after hosting events. Social Media Engagement Leverage social media to engage with your audience. Share before-and-after photos, cleaning tips for winter stains, and customer testimonials. Consider running social media ads to reach a broader audience. Local SEO Optimization Optimize your website and online profiles for local search terms. Many customers search for services in their area, so ensure your business appears in local search results. Weather-Resistant Marketing Materials Create weather-resistant marketing materials, such as door hangers or flyers, that can withstand winter conditions. Distribute these in targeted neighborhoods. Winter-Related Blog Content Create blog content focused on winter carpet care tips, the importance of winter cleaning, or how your services can help combat the effects of winter on carpets. Email Marketing Campaigns Run targeted email campaigns highlighting your winter promotions, offering tips for winter carpet care, and reminding customers of the benefits of winter cleaning. Customer Referral Program Implement a customer referral program specific to the winter season. Encourage satisfied customers to refer friends and family, and offer discounts or rewards for successful referrals. Collaborate with Local Businesses Partner with local businesses for cross-promotions. For example, collaborate with a winter equipment rental service and offer joint promotions to each other's customers. Offer Emergency Spot Cleaning Promote emergency spot cleaning services for winter-related stains like salt or mud. Position your business as the go-to solution for immediate carpet cleaning needs. Attend Winter Events Participate in local winter events or sponsor winter-related activities. This can increase your brand visibility and attract potential customers. Winter Equipment Showcase Showcase your winter-ready cleaning equipment on your website and in marketing materials. Highlight features that make your equipment suitable for winter conditions. Customer Education Educate customers about the benefits of winter carpet cleaning, including improved indoor air quality and the removal of allergens that can accumulate during winter. By tailoring your marketing strategies to address the specific needs and concerns of customers during the winter months, you can effectively promote your carpet cleaning business and attract new clients.

DaisyDigitool Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 15/December/2017 Location: Brighton Status: Offline Points: 6	Post Options Post Reply Quote DaisyDigitool Report Post Thanks(0) Quote Reply Posted: 18/December/2017 at 12:13pm
	We're using AdWords and leaflets to get our main business from now - Christmas. Then in Jan when it gets quieter we are going to run a 3 for 2 offer on carpet and upholstery cleaning. What are you guys doing to keep the diary full throughout Jan?

NJCleaner Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 09/July/2010 Location: New Jersey Status: Offline Points: 3	Post Options Post Reply Quote NJCleaner Report Post Thanks(0) Quote Reply Posted: 10/July/2010 at 9:03am
	Pound the pavement for commercial jobs. Thinking about starting a cleaning business for awnings.
	New Jersey Carpet Cleaning upholstery and much more. We service New Jersey and the surrounding areas.

duckcountry Members Profile Send Private Message Find Members Posts Add to Buddy List Master Carpet Cleaner Joined: 29/October/2005 Location: USA Status: Offline Points: 1082	Post Options Post Reply Quote duckcountry Report Post Thanks(0) Quote Reply Posted: 22/October/2009 at 1:59pm
	I see things slowing down more and more so I am going back to a low pricing scheme just to build clientele. Knowing most folks here in the US start off with Thanksgiving as a cleaning time (living and dining areas) and then pushing on toward Xmas and SuperBowl Sunday as the final cleaning days until after April 15 I need to do something to snag the biznes.
	Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?

Steam Man Members Profile Send Private Message Find Members Posts Add to Buddy List Groupie Joined: 12/January/2009 Location: weston super mare Status: Offline Points: 62	Post Options Post Reply Quote Steam Man Report Post Thanks(0) Quote Reply Posted: 07/April/2009 at 1:13pm
	We had bad snow couple a months ago, well bad for us anyway. Business dropped right down and thought it was the dreaded credit crunch. Didn't really want to risk going out in the van either as it was treacherous. Anway couple a weeks later things were booming again. Holiday time bugs me when the kids are off school families don't want to know.
	Carpet Cleaning Weston super Mare Carpet Cleaning Somerset

tokmik Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 10/March/2009 Status: Offline Points: 33	Post Options Post Reply Quote tokmik Report Post Thanks(0) Quote Reply Posted: 19/March/2009 at 5:30am
	We get booked when the sun is shining. We can't get there when it is snowing. 6 days on the road and I am going to make it out of town tonight. Chandler Carpet Cleaning

John L Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013	Post Options Post Reply Quote John L Report Post Thanks(0) Quote Reply Posted: 06/November/2007 at 4:38pm
	I save about 10k and just coast thru winter.. Existing Comm accts is all i do.. Unless a resi call comes in.. But usually not often..

John L Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Guru Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013	Post Options Post Reply Quote John L Report Post Thanks(0) Quote Reply Posted: 01/November/2007 at 7:50pm
	Heat tape.. good stuff for mobile home water pipes..

HJTRAS Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 27/October/2007 Status: Offline Points: 17	Post Options Post Reply Quote HJTRAS Report Post Thanks(0) Quote Reply Posted: 01/November/2007 at 6:26pm
	in winter push drapes, furniture, commercial and cross your fingers

shrack Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 01/December/2006 Location: United States Status: Offline Points: 11	Post Options Post Reply Quote shrack Report Post Thanks(0) Quote Reply Posted: 21/December/2006 at 6:38pm
	Good time for floods. Watch those mobile homes, they like to freeze pipes. Get in good with the sewer guys. First ones on the job. Don't forget to unplug peoples sump pump before you leave. They'll call when it rains.
	We use propane, so you know we're safe.

jtuseo Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Specialist GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681	Post Options Post Reply Quote jtuseo Report Post Thanks(0) Quote Reply Posted: 19/November/2006 at 9:27pm
	Im going to go work for my buddy who owns a flood restoration franchise!
	WWW.PREFERREDCARPETCLEANING.COM

jtuseo Members Profile Send Private Message Find Members Posts Add to Buddy List Carpet Cleaning Specialist GULLY Joined: 23/November/2005 Location: United States Status: Offline Points: 681	Post Options Post Reply Quote jtuseo Report Post Thanks(0) Quote Reply Posted: 03/January/2006 at 8:36pm
	Now thats Gully with a capital G.
	WWW.PREFERREDCARPETCLEANING.COM

doug Members Profile Send Private Message Find Members Posts Add to Buddy List King of the One Liners Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711	Post Options Post Reply Quote doug Report Post Thanks(0) Quote Reply Posted: 14/February/2005 at 9:20pm
	Steamer: I am the poorest man in GodURich. When I lived in town I lived on a street named Rich Street for about 16 years. There I was known as the poorest man on Rich Street.
	Just My opinion

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Winter marketing