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What is your order of operation |
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Soil Lint Green ![]() Carpet Cleaning Specialist ![]() ![]() Joined: 30/December/2007 Location: Oregon Status: Offline Points: 551 |
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Here is how I see my role as a marketer.
A marketer simply stimulates demand in the marketplace for a supply (supply and demand). You enjoy what you do, you simply need to convince people that they need it. That makes you a professional marketing person. In the process, don't just focus on making the money, but also be aware of the consequences of your actions. That awareness is the primary reason so many carpet cleaners are using environmentally safe, low water systems that use very little energy especially petrochemical energy like diesel or gasoline. You can argue about that, but then you and the buggy whip salesman at the turn of the last century would have something in common. You both would see the world changing around you and refuse to accept that your ways are passe and you have been replaced by the next generation of filling a need. So get out there and do your very best to stimulate demand for your services to the benefit of society. Copy, print and commit to memory if you like what I just said. It should make clear to you sales is not marketing. Marketing is what gets you to the point of a sale. Without it, there would be no sale. |
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It's ORY GUN, not OR A GONE. Learn to talk.
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sgordon ![]() Groupie ![]() Joined: 26/May/2010 Location: Santa Barbara Status: Offline Points: 42 |
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Between 1 and 2 add:
• Build report with the customer by finding a 2 or 3 things in common. • Ask them to call all their neighbors while you are getting set up, if you can do the house next door or across the street at the same time, offer a reward. • Ask your helper to walk around the block introducing your company, leaving a bottle of spot cleaner with your sticker on it, giving bids, discounts for cleaning while you are on the same block. You are not in the carpet cleaning business, you are in the marketing business and carpet cleaning is your product. |
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Carpet Repair From Coast to Coast.
If you need a carpet repair expert or you are a carpet repair expert, call me! http://www.creativecarpetrepair.com |
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HeartlandSteam ![]() Groupie ![]() ![]() Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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Im pretty sure thats how most carpet cleaners operate...or close to it.
Edited by HeartlandSteam - 02/February/2010 at 1:16pm |
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http://www.heartlandsteamcleaning.com
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nightrider ![]() Marketing Master ![]() Joined: 12/March/2004 Status: Offline Points: 4666 |
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I can't reply..........I'm laughing too much
Nightrider
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cleanex ![]() Carpet Cleaning Specialist ![]() Joined: 17/October/2004 Location: Canada Status: Offline Points: 705 |
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Can't wait for Nightriders reply to this one!!!!
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DON ELDRED
YOU CAN "STAND" ON OUR REPUTATION |
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HeartlandSteam ![]() Groupie ![]() ![]() Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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Yea no problem
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http://www.heartlandsteamcleaning.com
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CarpetproKC ![]() Groupie ![]() ![]() Joined: 29/August/2009 Location: Kansas City, MO Status: Offline Points: 80 |
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Thank you HeartlandSteam- Thats what I'm looking for right there. Appreciate your help.
www.kccarpetcare.com |
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HeartlandSteam ![]() Groupie ![]() ![]() Joined: 11/August/2006 Location: Kansas City Status: Offline Points: 85 |
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1. Knock on door, introduce myself & hand them a business card.
2. Walk through the areas with the customer, looking for areas that need "special attention" 3. During the walk through ask questions like "when was the last time your carpets professionally cleaned?" and "Have you ever had your carpets protected?" I only have to ask these questions if they are a new customer. 4. Finish walk through and talk about cleaning price, and offer protection services etc. 5. Bring in my solution line and take it to the farthest point. 6. Turn TM on (after the TM is on I put a bottle of WD-40 on the vacuum port before I connect my extraction hose so the water heats up faster.) 7. Make pre spray 8. Pre treat first section (normally 3-5 areas) 9. Bring in extraction hose and wand. 10. Place sticky tabs underneath all smaller items, throw blocks on bigger pieces. Move out furniture just enough to clean underneath them. 12. Clean under furniture then move furniture back to original spot, place blocks where needed. 13. Clean all open areas in that room, move to next room and repeat from step 10. 14. Clean next section. 15. After grooming the carpet tell the customer about any areas we had problems with, or stains we couldn't get out. Then I ask the customer to take a quick look and make sure they are happy. 16. Wrap up hoses and all equipment, write out the ticket, put booties on and go inside and go over bill and collect money. Meanwhile reminding them that we clean upholstery, rugs, ducts, etc. That's just what I do, you'll notice I don't vacuum. Most homes that I go into do not need vacuuming, so why add an unnecessary step? I'll do it only if it needs it. In step 3 I ask these questions to set them up for selling add ons. Honestly, It doesnt matter what steps you do, your customers can tell if you know what your doing, and weather your working hard or not. If you have a positive attitude, and are friendly they'll call you back. Half of what determines whether they'll call you back or not is the experience they had while you were there. Im in Kansas City too, there is plenty of room for more carpet cleaners, and lots of money to be made in Johnson County. Edited by HeartlandSteam - 01/February/2010 at 9:20am |
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http://www.heartlandsteamcleaning.com
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CarpetproKC ![]() Groupie ![]() ![]() Joined: 29/August/2009 Location: Kansas City, MO Status: Offline Points: 80 |
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Its cool Grandpa - I forgive you!
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doug ![]() King of the One Liners ![]() Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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Well Grasshopper when you open up your mind because it is a terrible thig to waste and want to accept some constructive critisim you will be able to learn. Until then ??? The difference with me is I'am not one to candy coat anything. I just like to get to the point. Kind of like seperating the fly $hit from the pepper. Unfortunately most youg people are so politicial correct and have their god damm feelings hurt so easy I really don't know how you survive? One thing you have to recconize on these boards is to believe about a 1/4 of what you read as most are very full of themselves and the rest are just filling you full of BS? Operating a biz in a populatiion of say 7000 is nothing like operating a biz in a population of 100,000. I answered you questions and apparently you didn't like my responce. GROW UP! If you can't take the heat than get out of the kitchen.
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Just My opinion
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RIP IT ![]() Senior Member ![]() Joined: 16/May/2008 Location: Brisbane Status: Offline Points: 154 |
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Everybody feels awkward when they have to try something new. Public speaking is one of the most frightening things you will ever do ( apart from jump out of a plane ).
Trying to convince a new customer you know what you are talking about gets much easier when YOU KNOW what you are talking about. This comes from years of experience AND/OR good training and common sense. If you want to get customers AND KEEP them you MUST:
1. Be sincere and honest. ( bullsh*tting your way through wont work )
2. Be properly trained in the service you are providing. ( so you are confident in your knowledge )
3. Take your time to do the job properly. ( and charge accordingly )
4. Spend time TALKING with your customers, have a cuppa when they offer and develop a point of difference that makes them WANT you to be the person they TRUST to take care of their home.
5. Jump out of a plane. ( I am in no way kidding about this as it will increase your confidence level like nothing else can ).
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Dont treat people like customers. Treat them like friends.
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CarpetproKC ![]() Groupie ![]() ![]() Joined: 29/August/2009 Location: Kansas City, MO Status: Offline Points: 80 |
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Furthermore I can only hope that when I am retired I lend a little more of a helping hand to young men who are willing to work hard to provide for their family. I didn't get into this to make a million dollars and become the next hot shot on the block. I got into the service industry because I saw an opportunity to advance my life and support my family while doing something that I enjoy.
Do you remember when you started something new and needed advice? Would you like if your children (grandchildren?) were treated the way that you treat some of the people on this site? Based on the content of your posts you are shining example of everything that I don't want to be when I am your age. Retired, discouraging and overall gloomy. |
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CarpetproKC ![]() Groupie ![]() ![]() Joined: 29/August/2009 Location: Kansas City, MO Status: Offline Points: 80 |
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Hi Doug I wont even answer your questions but I will say this:
Every time you respond to one of my posts I feel slightly discouraged. Historically I have always done well under the pressure of discouragement so at the end of the day I tip my hat to your old ass and say thanks for lighting the fire under mine! |
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doug ![]() King of the One Liners ![]() Just My opinion Joined: 31/January/2004 Status: Offline Points: 32711 |
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#2 why are you mixing chems?? Why are you starting the tm then going into to vaccuum?? Are you pretreating areas or pre spraying all areas?? Now walk over all the freshly cleaned and groomed carpet?? Good one?
Nightrider I think a monkey may have a better idea of how to operate a tm business??
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Just My opinion
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