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Direct mail postcards |
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Don M. 
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Joined: 14/July/2007 Location: United States Status: Offline Points: 1 |
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 Topic: Direct mail postcardsPosted: 14/July/2007 at 6:08pm |
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Hi,
Just wanted to chime in here. I am a pressure washer, not a carpet cleaner, but were all in the same boat right?
I found a mail house local and ordered jumbo p.c. from overnight prints. I did a demographic list with them and sent out 1500 cards twice. The first one I got 14 calls on and the second one I got 8.
I believe direct mail and the internet is the way to go. I hate yellow book, yellow pages, etc.
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Don Marler
http://www.marlerspressurewashing.com |
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Fiber-Dry
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Joined: 08/July/2007 Location: United States Status: Offline Points: 6 |
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Posted: 08/July/2007 at 4:56pm |
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Direct mail postcards work but on a limited scale and with postage being what it is today it can be very costly compared to the return.
Here are some ideas:
Flyer handouts in plastic door hangers: they work well but take some time
Telemarketing: works good if your more interested in uncovering a problem than selling. The secret: finding customers that are in need TODAY
Yard Signs: ones that are professionally done at a graphics place. Can be used in customers yards after the job for a week (Of course you need a customers permission).
These are a few ideas that I have used on over 20 years in the business.
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Angelo Darin
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John L
Carpet Cleaning Guru 
Joined: 29/November/2004 Location: I'm Right Here! Status: Offline Points: 4013 |
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Posted: 07/June/2007 at 8:09pm |
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noweare
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Joined: 19/March/2007 Location: Angola Status: Offline Points: 1 |
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Posted: 07/June/2007 at 6:27pm |
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If you use infousa their asking price is bogus. Generate your list.
Ignore the price given on the screen. Then call a customer service rep.
and bargain with him. They work on commission.
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Johnbraun
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Joined: 06/June/2007 Location: United States Status: Offline Points: 4 |
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Posted: 06/June/2007 at 10:13am |
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Yes, direct mail works. But, you must have a compelling offer and well written mail piece.
Two sources for mailing lists are infousa.com and accudata.com |
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I started my carpet cleaning company while majoring in advertising. Ten years later, I started Hitman Advertising. We deliver specialty advertising to the carpet cleaning industry.
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danmarck82
Carpet Cleaning Specialist 
Joined: 08/February/2004 Status: Offline Points: 618 |
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Posted: 04/June/2007 at 6:19pm |
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No Marketing list experts out there?????
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danmarck82
Carpet Cleaning Specialist
Joined: 08/February/2004 Status: Offline Points: 618 |
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Posted: 24/May/2007 at 1:20am |
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no ideas, no ways that some are using the internet ??
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danmarck82
Carpet Cleaning Specialist
Joined: 08/February/2004 Status: Offline Points: 618 |
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Posted: 21/May/2007 at 11:25pm |
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those of you that target a given area what do you do to get a current list? reasonably
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danmarck82
Carpet Cleaning Specialist
Joined: 08/February/2004 Status: Offline Points: 618 |
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Posted: 10/May/2007 at 1:37am |
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somewhere on this site one of you gave some advise on how to use yahoo or google to get addresses from a specific area of town etc. does anyone else remember this. maybe you can help me find that post or know how it is done without buying a list or going thru several hours of tedious work.
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Thang
Senior Member 
Joined: 31/March/2007 Location: United States Status: Offline Points: 195 |
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Posted: 24/April/2007 at 11:41pm |
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Ive never tried it. BUt...I hear good things from people who did.
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Tap Out Or Pass Out!!!
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fibro
Groupie 
Joined: 13/February/2006 Status: Offline Points: 68 |
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Posted: 24/April/2007 at 11:37pm |
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Has anyone had success buying a mailing list and sending out postcards.
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