Welcome to KleenKuip.com's Professional Carpet Cleaners Discussion Forum!

  
Carpet Cleaning Forum Homepage
Forum Home Forum Home > Carpet Cleaners Discussion > Carpet Cleaners Hangout
  New Posts New Posts RSS Feed - MY MARKETING IDEA FOR 2007
  FAQ FAQ  Forum Search   Events   Register Register  Login Login


Commercial Floor Cleaning Machines

MY MARKETING IDEA FOR 2007
 Post Reply Post Reply Page  <1 6789>
Author
Message Reverse Sort Order
  Topic Search Topic Search  Topic Options Topic Options
nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4656 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 11:36pm
Smile

Edited by nightrider - 23/November/2007 at 3:54pm
Back to Top
Sponsored Links

Commercial Carpet Cleaning Machines

Commercial Floor Cleaning Machine


Back to Top
danmarck82 View Drop Down
Carpet Cleaning Specialist
Carpet Cleaning Specialist


Joined: 08/February/2004
Status: Offline
Points: 618 		Post Options Post Options   Thanks (0) Thanks(0)   Quote danmarck82 Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 8:56pm
If you have allowed people to dictate the price you charge, Ya from your world " All " people are price shoppers. But from my world and from many cleaners who have taken a slow solid growth approach the customers we have are loyal for the most part. (you lose one once in a while) and their friends are good solid leads, they may ask roughly how much this is going to run, So that they are not shocked but they usually always book the cleaning and never mention price again.

Steamer, A person should be able to make a "Very Nice " living off of 2000 customers, you are underselling yourself and not weeding out the
bottom end. I solved some of this in my business over 10 years ago or so by giving myself a yearly raise ( Price increase) I had gone 15 years or so with almost no " Raises" .

Give yourself a raise and never look back... IMO The clientele improves automatically as you raise your rates.

Each person has their own ideas and that is what makes this a great place.
Back to Top
cmaster View Drop Down
IICRC Instigator
IICRC Instigator


Joined: 29/January/2004
Location: Canada
Status: Offline
Points: 29693 		Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 8:48pm
That's too bad, Doug. You might be a millionaire if you did

The STD Meter
Back to Top
doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701 		Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 8:25pm
I guess I could never live by the rule of get your foot in the door than screw them??
Just My opinion
Back to Top
Hammy View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru
Avatar

Joined: 27/September/2006
Location: Canada
Status: Offline
Points: 10330 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Hammy Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 8:10pm
Nightrider; Yes for the most part we are price shoppers. Except for me and many others like me when it comes to having work done in the home. When I want something done I research who I want to do it. That is enough for me. I do not ask price. I want quality not quantity. I may not represent the majority however my family, friends, and former customers all did business that way. There is a market!

Edited by Hammy - 13/January/2007 at 8:14pm
Could somebody just clean my carpets!
Back to Top
nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4656 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 7:43pm
Smile

Edited by nightrider - 23/November/2007 at 3:53pm
Back to Top
Hammy View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru
Avatar

Joined: 27/September/2006
Location: Canada
Status: Offline
Points: 10330 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Hammy Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 7:21pm
Originally posted by nightrider nightrider wrote:

You all must be expert marketing Guru's..............you all talk a good game, and the concept of No Discounts, No Specials, Don't sell Short and all the rest of the mumbo gumbo does work and works well for  certain consumers.
 
Unfortunately the money is not with the rich, they are the worst consumer of products and services............The money lies with the middle income earner all the way down to the welfare cases.
 
But............... what do I know.........I'm just an observer on this site learning from all the Pros out there.
 
Nightrider; I do not claim to be a marketing guru or expert for that matter, however I did operate a business that made money with very little advertising. Not to say I didn't try different methods. Some worked others didn't. My point is that if you advertise to a price shopper then that's the type of customer you have. They will simply move on to the next best deal. I built my business from hard work and mostly referals. People respected me and my work. For that they paid a fair price and received excellent quality and service. Why does this industry continue to sell itself short. If you are a professional then you should be compensated for it.  Big smile
 
 
                                                  Nightrider
Could somebody just clean my carpets!
Back to Top
doug View Drop Down
King of the One Liners
King of the One Liners

Just My opinion

Joined: 31/January/2004
Status: Offline
Points: 32701 		Post Options Post Options   Thanks (0) Thanks(0)   Quote doug Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 7:03pm
I am glad I am not in the city. The consumer must think it is a silent auction. Just be patient next week someone will give us a lower bid for our cleaning. When cleaners compete the client always wins. They don't need to call for prices they come in the mail?
Just My opinion
Back to Top
nightrider View Drop Down
Marketing Master
Marketing Master


Joined: 12/March/2004
Status: Offline
Points: 4656 		Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 6:25pm
Smile

Edited by nightrider - 23/November/2007 at 3:53pm
Back to Top
cmaster View Drop Down
IICRC Instigator
IICRC Instigator


Joined: 29/January/2004
Location: Canada
Status: Offline
Points: 29693 		Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 5:22pm
Great. You killed them all? Now you have to start over

The STD Meter
Back to Top
MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 5:19pm
squeezed them to death this year
www.mr-steamer.com
Back to Top
cmaster View Drop Down
IICRC Instigator
IICRC Instigator


Joined: 29/January/2004
Location: Canada
Status: Offline
Points: 29693 		Post Options Post Options   Thanks (0) Thanks(0)   Quote cmaster Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 5:16pm
Try to squeeze more out of the customers you have

The STD Meter
Back to Top
Hammy View Drop Down
Carpet Cleaning Guru
Carpet Cleaning Guru
Avatar

Joined: 27/September/2006
Location: Canada
Status: Offline
Points: 10330 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Hammy Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 5:15pm
I agree with what you say Steamer if you want that type of customer. I recently had hardwood and marble installed in my house. Price was not an issue with me. The best installer was. I did not ask the price before the job started. Was just happy to have a professional do a great job! Big smile
Could somebody just clean my carpets!
Back to Top
MR. STEAMER View Drop Down
True Patriot
True Patriot

Only in the GTA

Joined: 03/March/2004
Location: Canada
Status: Offline
Points: 14544 		Post Options Post Options   Thanks (0) Thanks(0)   Quote MR. STEAMER Quote  Post ReplyReply Direct Link To This Post Posted: 13/January/2007 at 5:06pm
This is all fine and good if you have a house list of 20 thousand customers.  I barely have 2000 customers...need to keep building my list.
 
The larger your lists gets....the easier it will be to keep and maintain profits.
 
50 calls a week isn't an unreasonable goal for 2 trucks it should be a norm.
 
 
There is over 1 million households in my reachable service area...trying to reach and maintain 20 thousand isn't unreasonable either.
 
you can't sit back on cruise  you got to keep pushin


Edited by MR. STEAMER - 13/January/2007 at 5:06pm
www.mr-steamer.com
Back to Top
 Post Reply Post Reply Page  <1 6789>

Forum Jump Forum Permissions View Drop Down

Forum Software by Web Wiz Forums® version 12.06
Copyright ©2001-2023 Web Wiz Ltd.

This page was generated in 0.234 seconds.