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nightrider View Drop Down
Marketing Master
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Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 24/February/2006 at 12:52am

Smile



Edited by nightrider - 22/November/2007 at 11:07am
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John L View Drop Down
Carpet Cleaning Guru
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 24/February/2006 at 2:08pm

Originally posted by LilNiteRidrhood LilNiteRidrhood wrote:

I believe a spotter bottle with your name on it is by far the best way to keep your company's brand awareness  in their minds.

KEY CHAIN"S  !!!!!!!! Everywhere they go your name goe's....

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duckcountry View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote duckcountry Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2006 at 1:41am
The problem with telemarketing is the same as with radio, newspaper and TV ads.  It is shotgun marketing.  Who is your target audience?  Is it anyone who has a phone?  Any other qualifiers?  Like should they own the house?  Should they have carpet and not hardwood or tile floors?  Should they be making at least $X per year?  Should their home be in certain neighborhoods and not in others?

I took data regarding my area.  I found out what the average income, home value etc were.  I used the data collected and said - OK, I am looking for people who are well healed (middle income or better) and bought a list.  That list had only 300 addresses on it but it gave me what I was looking for -- where is my target audience clustered? 

That is where all of my marketing efforts go.  I will let the other guys filter out the rest.  Shotgun marketing is like saying "kill them all and let God sort out the good ones from the bad ones".  I am not saying that is not effective.  I just don't see it as the most productive use of time and resources.  Of course, I could be wrong.

-=Mike=-
Are you in a high paying business or are you just a self employed low paid grunt who thinks this business provides dignity?
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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2006 at 2:12am

Good post duck.

When i first started i worked for a co. for 2yrs and seen it go from 3 tech's to 15 in 1.5yrs, And it was the result of their marketing preference, which was telemarketing...

I guess they had it set up right. 15 booths/callers, 5 days a week, 12 hrs a day.

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nightrider View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote nightrider Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2006 at 9:25am

Smile



Edited by nightrider - 22/November/2007 at 11:08am
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Mark McMaster View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mark McMaster Quote  Post ReplyReply Direct Link To This Post Posted: 28/October/2007 at 10:51pm
Just thought I'd bump this topic back up. nightrider.......you know what you're talking about. I've been lurking around these boards for almost a year now reading your posts.  I'm not kissing a$$ on here by no means but you share alot of marketing ideas on here and good ones at that. I've always wanted to try the telemarketing route but never had the cahounas. I'm gonna try your idea of phoning people that I don't care if I land as a custy or not and see how it goes. Thanks for all the ideas. I'd be interested to know your script that you use as well. Even tho I do Tile and Grout, I'm sure that I could tweek it to my advantage.

Thanks and have a good one. Mark
Don't take your organs to heaven.....
Heaven knows we need them here

www.mcmastertile.com
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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 29/October/2007 at 10:40am
Your lucky up there.. I wish they never passed the no call list in the States.. And other laws.. Dead
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B Rice View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote B Rice Quote  Post ReplyReply Direct Link To This Post Posted: 25/February/2008 at 10:50pm
I don't have any ideas but I just wanted to say I appriciate everyone who sharesClap   Worshipper%20Bow
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DeepScrub View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DeepScrub Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 6:09pm
Pound the pavement with flyers,place your price.It's what usually get's me jobs.Pass out 300-400 and hope to get about 20-50 jobs off of that!
"DO YOUR BEST"
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John L View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote John L Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 7:33pm
Have you tried "Direct Response Marketing"..?  Twig%20Poker
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Soil Lint Green View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 9:08pm
Originally posted by John L John L wrote:

Your lucky up there.. I wish they never passed the no call list in the States.. And other laws.. Dead


You can still call.  Just need to scrub your list every 30 days.  Or not scrub and take chances.  There are inexpensive programs you can buy to scrub you list with the latest downloaded list.  One area code is free from the feds.  For me, one is all I need.
It's ORY GUN, not OR A GONE. Learn to talk.
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Soil Lint Green View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 02/March/2008 at 9:14pm
I target fairly new neighborhoods.  Easier to clean, they have more money, and I want to get them before somebody ruins them.  I drive around, find the development, put out the coupons and find messages on my phone when I get back to the home office (office in home I mean).  Fine tuned delivery of my message to just the audience I want.  Let the other rent a rug doctor or call the yellow truck guys.  And I blow off any home with moderate to heavy urine damage.  I am not looking for jobs where you get called back.  Again, let them go to SS.
It's ORY GUN, not OR A GONE. Learn to talk.
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DeepScrub View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DeepScrub Quote  Post ReplyReply Direct Link To This Post Posted: 03/March/2008 at 12:00pm
Yeah! Every time I go to a job or talk with a customer they bring up SS yellow guys! It's pretty funny to me.I don't have anything against them,but come on they aren't the only people who know how to clean carpet!!
"DO YOUR BEST"
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Soil Lint Green View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Soil Lint Green Quote  Post ReplyReply Direct Link To This Post Posted: 03/March/2008 at 1:03pm
Originally posted by DeepScrub DeepScrub wrote:

Yeah! Every time I go to a job or talk with a customer they bring up SS yellow guys! It's pretty funny to me.I don't have anything against them,but come on they aren't the only people who know how to clean carpet!!


DeepScrub, I have to differ with you on your final point but I do feel like you that they aren't the only guys with a truckmount or portys.

They don't know how to clean carpet.  What they know is a process.  And we all that processes are not enough to deal with the variables in this business.  It takes brains, something they are not allowed to use for liability reasons (because SS doesn't know how to teach and train in anything more complicated than which end of the wand rides on the carpet).  Not a single tech coming to the customer's home is IICRC trained or certified. 

They know nothing about stains.  What they do sets some stains.  They tell the customer "we will try to get that out for you".    With what?  More passes with the wand?  Yeah, like that will work.  I know because I actually hired one of their former techs.  Big mistake.  not trainable. 

I walked out of a home because the customer insisted on holding up what I said about urine treatments needed on her pee hole of a living room carpet by her saying "The Stanley Steemer guy has never said anything like that (implying I was trying to pull a scam)".

No point in converting these groupies of SS.  These are like your friendly Watchtower delivery folks who blindly follow a dogma.  After their white carpet goes the color of a SS van, maybe they will change sides.  In the meanwhile, just remember a fool and his money are soon parted.

I will even put up a flier on the door of the customer who is having or just had SS do a job on them.  I am thinking about setting a trap for them, filming them trying to get red #4 out of carpet and then filming my company making quick work of the same stain.  Put it on those small CDs and leave it at the home of a current SS customer.  Business is Business. 


Edited by Soil Lint Green - 03/March/2008 at 1:06pm
It's ORY GUN, not OR A GONE. Learn to talk.
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